• Cookie Policy (UK)

Certified Salesforce Partner UK - Salesforce Consultants - Salesforce Solutions

Consultants in Salesforce Marketing Cloud CDP Marketing Cloud Account Engagement - Top Certified & Experienced - 5/5 CSAT

Call +44 (0)330 808 3317
Salesforce consultant - marketing consultants, Salesforce partner UK REVIEWS
  • SALESFORCE CONSULTING
    • Pardot Consulting
      • Pardot Services to support your ongoing success
    • Marketing Cloud Consulting
    • CDP Implementation Consultants
    • Sales Cloud Consulting
      • Salesforce Managed Services
    • Salesforce Service Cloud Consulting
    • Salesforce integrators for ISV partners
      • Campaign Monitor for Salesforce
      • Emma for Salesforce
      • The Best Email Marketing Packages for Small Business
    • Salesforce Community Cloud Implementation
  • CLIENT SUCCESS
    • Clients Who Trust Us
    • Testimonials
    • Healthcare Case Study – Patient Communication
    • Salesforce nonprofit case study – LoveYourBrain’s marketing automation platform migration
    • Marketing Cloud Case Study for Church Community
    • Salesforce Marketing Cloud Case Study: Luxury Membership Club
  • ABOUT
    • Our Leadership
    • Our Team
      • Jobs
    • Our 1% Pledge
    • Press
  • BOOK A DISCOVERY CALL
  • CONTACT
    • Contact us by email
    • Call us at +44 (0)330 808 3317
    • Ask us a question
    • Get a Salesforce Demo
    • Marketing Cloud Prep Workshop
  • RESOURCES
    • What is Salesforce
      • What lies ahead: Salesforce Roadmap in 4 min videos
    • Marketing Cloud
      • Salesforce Marketing Cloud Case Study – B2B2C – Great read for Cat lovers
      • Salesforce Marketing Cloud FAQ
    • Salesforce CDP
    • Pardot
      • Pardot Naming Convention Generator
      • Guinness World Records Pardot Case Study
    • Sales Cloud
      • Hospitality Case Study
      • Grow Your Business Successfully with Salesforce CPQ
      • Campaign Monitor for Salesforce
    • Service Cloud
    • Salesforce Communities
    • Strategic Marketing
    • Other Digital Marketing Platforms and Tools
      • SEcockpit for SEO
      • Trendemon for Journey Optimising
      • Hootsuite for Social Mgt
      • WordPress
  • SALESFORCE BLOG
    • Insights for Marketing
    • For Sales & RevOps
    • Small Business Tips
    • Tips & Tools for Service
    • For Salesforce Leadership
    • Our Salesforce Webinars & Events

4 Reasons for Local SEO for Healthcare Practitioners

June 30, 2015 By ASTRID VAN DORST Leave a Comment

SEO for healthcare practitioners CloudAnalysts.com

Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness  practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind.  Yet, spending a bit of effort on local SEO marketing will really help you build your business.

Local SEO (stands for ‘Search Engine Optimisation’ ) is a unique way of making sure that patients in your neighbourhood or city find out about you online. This technique is important for any health care practice for several reasons for your health care practice.”

Let me explain.

digital_customer_communicat



Reason #1: Referral.

It builds your word-of-mouth referrals, digitally, so to speak.

Health care practitioners such as physicians, dentists, nurses, chiropractors, as well as alternative health practitioners get many (if not most) new clients and patients through word-of-mouth. Why worry about Local SEO then, you might wonder?! Simple. These days, when your client is passing on your name, she will tweet, Skype, chat or send a message, along with a verbal recommendation. That digital message needs to point to 1 thing and 1 thing only: your information online. Being easily findable online means ensuring good local SEO.

inbound marketing automation

Why you need Local SEO Reason #2: Findability.

Your client is running late and he must find a nearby parking quickly. By having your address in digital form, easily findable online (or in a digital message to him), he can quickly pop it on a map and locate the parking lots in your surrounding. He’ll be on time. Fancy that.

yes to cloud_marketing

Reason #3 for Local SEO for HealthCare Practitioners: Credibility and Trust.

Strange as it may be, the ‘written’ word still has a connotation of ‘it must be true’ vs. the spoken word which ‘may be true’. Have your industry accreditations, credentials and cheery customer feedback prominently posted on your website or blog. Have a professional looking website, fully optimised for mobile. And sweetly ask happy customers to vouch for you on local ratings sites.

email marketing resources

Reason #4 for local SEO for HealthCare Practitioners: Easy comparison.

As customers are walking up to 60%  of the customer buying journey before they talk to you, that means they do most of their comparison shopping online, in communities, with peers and friends and what’s written on your website. If they can find you. Locally. As they want/need someone local. Sometimes that comparison check can be as simple as checking opening hours.

These four reasons are the ‘’why’.  Here’s the ‘how’.

How to do Local SEO for Healthcare Practitioners

No article is complete without a pretty picture. Here is a wonderful infographic which sets out the how.

It’s not a complete picture of what can be done to improve your local SEO, but it sure is an excellent start. You’ll see that Local SEO is only in part done on your own website. There are many web locations where you can influence your findability and optimize what will be found. Most notably: Google+, Yelp, online Yellow Pages and local industry associations and rating sites.  Here are the details.

How to find New Client Patients Online with Local SEO

  1. Setup your Business at Google 
Local-SEO-For-HCPs-Infographic
Local SEO For Health Care Professionals Infographic
Local-SEO-Health-Care-Professionals-Infographic
Local-SEO-For-Health-Care-Professionals-Infographic-4

Your Local SEO

What do YOU do to improve your local SEO? I’d love to have your input, as the online world is expanding and evolving and none knows all. Just leave us a comment below or chat with us at Twitter ~ @CloudAnalysts. We’d love to discuss what other marketing activities would complement the ones mentioned in the Local SEO infographic to successfully marketing your business online.

Image Credits
Many thanks to Google+, Moz.com and Hubspot.com for the infographic content and SmtUSA.com for compiling and presenting; and to cliparts.co for nurse illustration.

*SEO = search engine optimization = things you can do online so that search engines will show you in their search results (organic traffic).

 

Last Updated on May 6, 2021

Filed Under: Marketing, Small Business Tagged With: Healthcare & Life Sciences, SEO, Social Media Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *

Want better
revenue marketing?


Expert UK salesforce consultants
Start today.
Get a FREE consultation with our Salesforce experts.



Follow us

LATEST ARTICLES – Tips & Insights from Salesforce experts

  • Salesforce Pardot for Lead Management: “A Leader” says Gartner
  • What is Marketing Cloud Account Engagement Optimizer
  • How Salesforce Service Cloud and Pardot can refine your marketing strategy
  • 15 Tips for cold email that converts
  • Millennials Marketing – Email is best way to reach ‘m 📣
  • Salesforce Genie 🧞 – what you need to know
  • Email personalisation is the new conversion rate optimisation
  • Salesforce winter 23 release notes best free features
  • What is Salesforce Integration? – An introduction
  • What are the Salesforce Characters? – Meet Genie
  • Use our email delivery best practices – for email hitting inbox
  • New Salesforce trailhead ranking for rangers
  • Using Pardot for events – Howto & Tips
  • Salesforce release notes – schedule Winter 23
  • Contact form spam protection in Pardot – 10+ ways to prevent form spam
  • 5 Tips to get the most out of Dreamforce 2022
  • Pardot Name change to Marketing Cloud Account Engagement
  • Grow Your Business Successfully with Salesforce CPQ
  • Salesforce Marketing Cloud August Release
  • New Pardot Landing Page Builder – Coming Up Next!

TOPICS

Salesforce Marketing Cloud Specialists Consultants UK - CloudAnalysts

Salesforce Consulting Partner
CloudAnalysts Proudly Took the 1 Percent Pledge
CloudAnalysts Proudly Took the 1 Percent Pledge

CloudAnalysts
Ridge Salesforce UK Consulting Partner
0330 808 3317

Experience in serving clients
in the UK and Ireland,
EMEA, US and Canada.

Registered office
1 Rosemont Road
London NW3 6NG
UK

WHAT CLIENTS SAY


star_rate star_rate star_rate star_rate star_rate

"Exceptionally well executed project"
"CloudAnalysts did an excellent job designing and implementing our Salesforce Marketing Cloud solution within 2-3 weeks to swiftly migrate from Oracle Service Cloud ensuring business-continuity." -- CIO


star_rate star_rate star_rate star_rate star_rate

From scoping to delivery, Cloud Analysts were professional, knowledgeable, flexible and accommodating." -- IT Projects Delivery Manager


star_rate star_rate star_rate star_rate star_rate

"Exceptionally talented marketeers"
"Helped me reframe my thinking about how we should be approaching sales and marketing." -- Head of Operations and Franchise Development


Copyright © 2023 CloudAnalysts, owned and operated by Aryta Ltd. | Privacy & Cookie Policy

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}