When it comes to the best CMS software for content marketing & blogging: after 15 years of blogging we conclude that the WordPress blogging platform is excellent, and for many businesses, the best there is.
Certainly, WordPress has become the industry standard, when it comes to value for money, ease of use and extensive website functionality through plugins. It’s an amazingly sophisticated blogging platform that suits most business. The list of excellent plugins is growing and growing. Unless your business literally has tens of ‘000s of content pieces to manage, WordPress is the lowest cost, easiest to manage blogging platform, with the best functionality.
Reason #1: WordPress Design Themes
What’s perhaps a hidden secret, but a significant time and cost savings, are its ready-made design themes. To create a properly branded, professional and striking design theme which would leverage all of WordPress’ outstanding functionality – it would cost your in-house web design theme several weeks/months – a significant investment of designer resources.
You won’t need this kind of investment when using WordPress. It has attracted top web designers, have made it their business to create many incredibly functional and stunning blogging design themes, which you can buy off-the-shelf – for often less than $100! Additionally, these designers maintain and constantly upgrade their themes to prevent spam, recover bugs and add latest and greatest functionality. So using pre-made themes offers unbeatable value.
The WordPress Genesis Framework
One of the best of these families of themes is the StudioPress’ Genesis Framework. It can be configured with a range of beautiful business blog designs. Every blog looks gorgeous ‘out of the box’. Plus, is instantly customizable to suit client needs. For almost all the blogs in the Aryta blog portfolio, we use Genesis. Very happy with its quality, we highly recommend Genesis for professionalism at low cost.
Themes of the Month
Every month, StudioPress offers a new theme. If you like to keep your blog fresh and up-to-date check out the StudioPress Theme of the Month – Interior Pro Theme. While it’s designed with interior design firms in mind, it will most likely befit any business with a stylish, architectural taste and an abundance of rich images of its own services to display through the theme. This design theme is just one of many.
Divi is an alternative to the Genesis Framework. While the learning curve to come up to speed with Divi has been considerable, we do believe it is also an exceptionally good and customizable framework, particularly for web development professionals to work with.
There are many other frameworks, and matching free (or paid) design themes available for WordPress.
Reason #2: Extensive functionality
There isn’t a thing I can think of that one could do on a website that WordPress could not handle: forums, private communities, reviews, videos, blogs, commerce, embedded dynamic content, … It all works.
Sure, you may need to have a website professional help you set some of this functionality up if you are a shop owner, however, once set up, nothing will be too difficult to maintain for an average marketing manager.
Reason #3: Integration options
Today, ‘everything’ integrates with WordPress, from Salesforce, to WooCommerce, all kinds of marketing automation platforms, survey platforms, Trustpilot/review sites, etc.
For these 3 reasons, we consider WordPress the best CMS software out there for blogging and content marketing.