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4 Reasons for local SEO for healthcare practitioners

Jun 1, 2024

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Local SEO for healthcare practitioners | Hello doctors, dentists, therapists, clinic and medical practice managers, massage therapists and wellness  practitioners. This article is for you: I know that in your mind, digital marketing is not as important as patient care. Yet, spending a bit of effort on local SEO marketing will really help you build your business.

local SEO for healthcare practitioners - tips from CloudAnalysts.com

Local SEO (stands for ‘Search Engine Optimisation’ ) is a unique way of making sure that patients in your neighbourhood or city find out about you online. This technique is important for any health care practice for several reasons for your health care practice.

Let me explain.

Reasons for local SEO

local SEO for healthcare practitioners


Reason #1: referral.

It builds your word-of-mouth referrals, digitally, so to speak.

Health care practitioners such as physicians, dentists, nurses, chiropractors, as well as alternative health practitioners get many – if not most- new clients and patients through word-of-mouth. Why worry about Local SEO then, you might wonder?! Because these days when your patient passes on your name to her friend or family member, she will send an Insta, Tiktok, Snapchat, Whatsapp or SMS message or link, along with a verbal recommendation. That digital message needs to point to 1 thing and 1 thing only: your online information. Your patient must have it already or it must easily findable online. This means: ensuring good local SEO.

inbound marketing automation

Why you need local SEO reason #2: findability.

Your client is running late and he must find a nearby parking quickly. By having your address in digital form, easily findable online (or in a digital message to him), he can quickly pop it on a map and locate the parking lots in your surrounding. He’ll be on time. Fancy that.

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Reason #3 for local SEO for healthcare practitioners: credibility and trust.

Strange as it may be, the ‘written’ word still has a connotation of ‘it must be true’ vs. the spoken word which ‘may be true’. Have your industry accreditations, credentials and cheery customer feedback prominently posted on your website or blog. Have a professional looking website, fully optimised for mobile. And sweetly ask happy customers to vouch for you on local ratings sites.

email marketing resources

Reason #4 for local SEO for healthcare practitioners: easy comparison.

As customers, and thus patients, are taking 60%+ of their buying or medical problem-solving journey on their own, i.e. before they talk to you, it means they do most of their research and comparison shopping online, in communities, with peers and friends and what’s written on your website. If they can find you. Locally. As they want/need someone local. Sometimes that comparison check can be as simple as checking opening hours.

How to do local SEO for healthcare practitioners

These four reasons were the ‘’why’.  Here’s the ‘how’. Now let’s look at the how.

No article is complete without a pretty picture. Here is a wonderful infographic which sets out the how.

It’s not a complete picture of what can be done to improve your local SEO, but it sure is an excellent start. You’ll see that Local SEO is only in part done on your own website. There are many web locations where you can influence your findability and optimize what will be found. Most notably: Google+, Yelp, online Yellow Pages and local industry associations and rating sites.  Here are the details.

How to find new client patients online with local SEO

Start with setting up your business at Google, and then follow along here in the task list in this infographic.

Local-SEO-For-HCPs-Infographic
Local SEO For Health Care Professionals Infographic
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Google Maps

This seems to be a most obvious place to detail your business. Ensure it stays up to date.

Inbound Links

Be involved in your local Chamber of Commerce and industry association and include your business into their directories.

Get involved in local community events. Not only is that on-target with your mission, it’s good to make more people aware of your practice. And if they publish their events online (who doesn’t), it means extra inbound links for you as well. If you can’t get involved, perhaps you can sponsor a local event, and ensure the sponsorship package include a permanent do-follow link.

Get involved with local universities and offer discounts to students. Ensure there are public links available for students, and … for your SEO.

Competitor research: find out where they are getting their inbound links from, and if appropriate, obtain these too.

Pursue links from niche bloggers and local online publications.

Your Local SEO

What do YOU do to improve your local SEO? I’d love to have your input, as the online world is expanding and evolving and none knows all. Just leave us a comment below or chat with us at Twitter ~ @CloudAnalysts. We’d love to discuss what other marketing activities would complement the ones mentioned in the Local SEO infographic to successfully marketing your business online.

Image Credits – local seo for healthcare practitioners – infographic

Many thanks to Google+, Moz.com and Hubspot.com for the infographic content and SmtUSA.com for compiling and presenting; and to cliparts.co for nurse illustration.

*SEO stands for search engine optimisation, i.e. things you can do online so that search engines will show you in their search results (organic traffic).

First posted on June 30, 2015.

 

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