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Chat GPT4: how marketers should put it to work!

May 31, 2024

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Seen my Linkedin Post on Chat GPT4 on May 14: a new version, GPT-4o, is a new level of a integrated learning model that reasons across text, vision and audio, rather than 3 that come together.* So, it’s faster and gives better results. And it’s free.

Now what?

Progress with caution, but I do encourage you to become versant asap and learn how this latest advancement in AI-powered conversation tools can benefit your business, and plan for successful adoption of Chat GPT4 by your entire team.

Managing Adoption

As a marketing manager, this technology could become your new “best team member”, taking loads of work of your hands as you streamline tasks, generate creative content, and improve customer engagement with its help.

Some of your marketing team members will already be using it, but you don’t know.

Adoption of artificial intelligence is marketers #1 priority, according to the latest Salesforce State of Marketing report. And it’s your #1 headache too as AI is moving faster than you can comfortably absorb, making ‘staying ahead of the curve’ really difficult. Yet, it’s essential that you do. This article shares our insights on the latest innovations and offers some tips & advice on how it adopt it better with greater success.

What is Chat GPT4?

I’m not sure how to answer this, as I think many of my readers are early adopters of technology. but just in case… let me share that Chat GPT4 is an advanced language model developed by OpenAI. It’s designed to understand and generate human-like text based on the input it receives. Think of it as a highly intelligent assistant that can handle a variety of tasks from drafting emails to brainstorming marketing strategies.

If you’ve been using Chat GPT-3.5 for a while, let me explain what’s better in what’s better in Chat GPT4 compared to Chat GPT-3.5. It’s really four things:

1. Enhanced Understanding and Generation

ChatGPT-4 has a better grasp of context, making its responses more coherent and relevant. It can handle more complex and nuanced queries, providing more accurate and insightful answers compared to 3.5.

2. Increased Creativity

While ChatGPT-3.5 was already good at generating content, ChatGPT-4 takes creativity to the next level. It can come up with more diverse and innovative ideas, which is particularly useful for brainstorming marketing campaigns and content creation.

3. Better Handling of Ambiguity

Chat GPT4 is designed to deal with ambiguous questions more effectively. It can ask clarifying questions and provide more precise answers, reducing misunderstandings and improving the overall quality of interactions.

4. Improved Language and Tone Adaptation

With Chat GPT-4, the AI can adapt its language and tone more accurately to suit different audiences and contexts. Whether you need a formal business email or a casual social media post, Chat GPT-4 can tailor its output to match your needs.

So this newer version is a significant upgrade for marketers, and as such is a more powerful, versatile tool to help achieve marketing goals, more efficiently and effectively. And then Chat GPT 4o takes that up a notch. At the time of this writing, 4o is not available full time for paid users. Free users just get a handful of prompts every few hours (no exact limits are given).

Why Should Marketers Care About ChatGPT-4?

For marketers directors, efficiency and innovation are key. Here’s why ChatGPT-4 should be on your radar:

1. Content Creation Made Easy

We dedicated a whole article on this already. Creating engaging content is crucial but often time-consuming. ChatGPT-4 can help you draft blog posts, social media updates, and email campaigns quickly, better than ChatGPT-3.5 ever could. Simply input your topic or a few keywords, and it generates relevant, high-quality content. This allows you to focus on fine-tuning and strategy rather than starting from scratch.

2. Enhanced Customer Engagement

In marketing, responding promptly and effectively to customer queries can make a big difference. ChatGPT-4 can be integrated into your customer service channels to provide instant, accurate responses. This ensures your customers feel heard and valued, improving satisfaction and loyalty.

3. Data Analysis and Insights

ChatGPT-4 isn’t just about generating text. It can analyse data to provide insights into market trends, customer preferences, and campaign performance. By processing large amounts of information quickly, it helps you make informed decisions without getting bogged down in the details.

4. PersonaliSation at Scale

Personalised marketing is more effective but often hard to scale. ChatGPT-4 can craft personalised messages for different segments of your audience, ensuring that each customer receives content that resonates with them. This personalised touch can lead to better engagement and conversion rates.

… and it goes without saying, that if you are not using ChatGPT to speed up your marketing processes, you competition is.

Practical Uses of ChatGPT-4 in Marketing

I’ve already dedicated an article on how to use ChatGPT, and another one on great prompts for marketing

Here are some practical ways you can incorporate ChatGPT-4 into your daily marketing tasks:

  • Social Media Management: Generate compelling posts and responses tailored to your audience.
  • Email Marketing: Draft personalised emails that speak directly to your customers’ needs and interests.
  • Content Strategy: Brainstorm ideas and create outlines for blogs, articles, and other content types.
  • Customer Support: Implement a chatbot that provides instant support and gathers customer feedback.
  • Market Research: Analyse trends and gather insights to stay ahead of the competition.

How to go from a Pilot to Scaling AI

Getting Started with Chat GPT4

Integrating Chat GPT4 into your marketing workflow is easier than you might think. Here are a few tips that are useful to not only get started, but also on how to scale it with success.

  1. Identify Key Areas: Determine which tasks in your marketing operations could benefit most from automation and AI assistance.
  2. Choose the Right Tools: There are various platforms and APIs that offer ChatGPT-4 integration. Select one that fits your needs and budget.
  3. Take Data Seriously: Appoint at least 1 person to be in charge of data management. For successful actions and insightful AI-based suggestions, you must have trustworthy data, that’s complete and accurate.
  4. Develop AI Champions: If not everyone’s on board, create an ‘early adopters’ AI marketers team. Catalog all AI usage, everywhere, and make a person/team responsible for it.
  5. Train Your Team: Ensure your team understands how to use the tool effectively. A little training can go a long way in maximising its benefits.
  6. Develop a re-usable set of prompts, code and metadata for all your company: Not getting the best results from your Gen AI prompts? The difference between useful and useless AI outputs is metadata. Metadata is context, and information about your data: See how you do that here: Top-chatgpt prompts for marketing and business success.
  7. Monitor and Optimise: I think it’s important to a way to monitor the effectiveness of AI usage, as well as to document any issues. I’d develop a set of ‘policies’ for usage, such as more peer review / approval processes, to ensure content remain in your brand tone of voice, and the reputation and trust that your brand has build up over the years is not tarnished in any way.

Conclusion

In my view, Chat GPT4 is more than just a novelty for marketers — It’s a powerful tool that can enhance productivity, creativity, and customer engagement. By leveraging this technology, you can stay ahead in the competitive marketing landscape and achieve better results with less effort.


AI in your marketing efforts with ChatGPT-4? We say it’s a must to stay efficient, be creative, and get ahead.

Ref. press release: https://openai.com/index/spring-update/

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