CloudAnalysts offer strategic services to black-owned Open Sponsorship

Feb 10, 2021

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CloudAnalysts' supporting OpenSponsorship Corp - Black History Month - Press Release

Feb 10, 2021 — CloudAnalysts (Aryta Ltd) is proud to offer pro-bono advisory services to black-owned, New-York-based OpenSponsorship Corp in support of Black History Month.


The announcement was made by Astrid van Dorst, CEO of CloudAnalysts, one of UK’s best Salesforce marketing implementation partners. The company specialises in Marketing Cloud, Pardot and delivering strategic value through advanced data-driven marketing know-how; all to realise superior customer engagement that converts to loyal customers.

OpenSponsorship is a sports sponsorship marketplace connecting brands with athletes, events and teams. It offers agencies and brands unique access to an elite and largely unreachable pool of influencers. Many in this talent pool have a unique reach and influence over mostly male, local audiences.

“We are grateful to Cloud Analysts for supporting minority founders and we are excited for Astrid and her team to bring her valuable insights and programming to OpenSponsorship.” says Ishveen Anand, CEO and Founder of OpenSponsorship Corp.

CloudAnalysts is a committed and active contributor to the community: as a Salesforce User Group hosts and speakers and with its 1% pledge of its time to charity and social organisations. 

Eight month ago, CloudAnalysts published an invitation, offering support to black-owned businesses.

“So I was thrilled when we identified OpenSponsorship in the Salesforce Incubator Program, where I act as ad hoc Advisor, that they would make a perfect candidate” says Jimson Lee. 

“It was clear that they would benefit from additional strategic and digital marketing consulting that our company, CloudAnalysts, typically offers clients.” 

“The world of sports is also close to my heart, having run the elite track coaching blog, SpeedEndurance, for two decades as my personal passion. I’m pleased to help both black-owned businesses and the world of sport now also through our business, CloudAnalysts, says Jimson Lee, the Salesforce Marketing Cloud Subject Matter Expert (SFMC SME)

“It’s winning all around” says Jimson. “With many sports events cancelled due to the pandemic, I’m delighted to indirectly assist young athletes.” 

CloudAnalysts is offering business strategy and marketing services to OpenSponsorship to unlock future markets and generate revenue.  This work will build upon the Salesforce Accelerate program for Cohort 10, run by Mike Kreaden, Managing Director.

CloudAnalysts advisory services to OpenSponsorship Corp will help the organisation get an edge in the influencers industry.

* Black History Month is celebrated in February in the USA, and October in the UK. 

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