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Our CEO in top 100 Women B2B Thought Leaders

Mar 4, 2020

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Today, CloudAnalysts’ CEO Astrid van Dorst is named as one of the top 100 Women B2B Thought Leaders You Should Follow. The nomination is by Thinkers360, a worldwide think-tank on a range of technology and business topics.

CloudAnalysts in top 100 Women B2B Thought Leaders you should follow in 2020
CloudAnalysts in top 100 Women B2B Thought Leaders you should follow in 2020

Thinkers360: women B2B thought leaders and other leaderboards

“The list is compiled from opt-in members of Thinkers360 who have contributed and shared their thought leadership content on our platform and among our community – whose members have over 15M followers on social media combined.”

“More than just a list, Thinkers360 live leaderboards are based on our patent-pending holistic measure of thought leadership and authentic influence looking far beyond social media alone.”

Why follow T360 B2B Thought Leaders

Following B2B thought leaders who operate outside the realm of big brand names like McKinsey or Harvard Business Review (HBR) can offer unique and valuable insights, especially for businesses seeking innovative strategies tailored to specific industries. These thought leaders often possess deep, hands-on experience in niche markets, allowing them to provide specialized knowledge and solutions that larger, more generalized firms may overlook. Their expertise is grounded in the real-world challenges and opportunities unique to their sectors, making their advice particularly relevant and actionable for businesses operating in similar environments.

Niche Experts’ unique, agile approach to business

Boutique-level founders and niche market experts typically have a more agile and entrepreneurial approach to business. Unlike larger firms that might rely on broad, established frameworks, these thought leaders are often at the forefront of emerging trends and innovative practices. They can offer fresh perspectives and novel solutions that are not yet mainstream but have the potential to drive significant competitive advantages. Their ability to pivot quickly and adapt to changing market conditions also means their insights are current and highly responsive to the latest industry developments.

Benefits from following and Engaging with Experts

Moreover, engaging with these lesser-known thought leaders fosters a more personalized and interactive learning experience. Unlike the often one-size-fits-all content from large firms, these experts provide tailored advice and are more accessible for direct interaction. This closer connection allows for a more in-depth exchange of ideas and the opportunity to build meaningful professional relationships. By following these thought leaders, businesses can gain bespoke insights and support that are closely aligned with their specific needs and goals.

In addition, supporting and collaborating with thought leaders from boutique firms and niche markets can contribute to a more diverse and inclusive business ecosystem. It encourages the recognition and validation of innovative voices that might otherwise be overshadowed by the dominance of big-name brands.

This diversity of thought is crucial for fostering creativity and driving sustainable growth, as it brings a wider array of perspectives and solutions to the table. By embracing the insights of these specialised experts, businesses can enhance their strategic agility and resilience in an increasingly complex and dynamic market landscape.

Learn more: our Salesforce consultancy’s leadership team and Thinker360 and our Salesforce Insights

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