Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today.
ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing.
CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by Salesforce.
Previously Cloudanalysts had already implemented ABM strategy consulting work for clients.
What is ABM
ABM lets you to operate with Sales, Service Marketing in tandem. After identifying high-value customers, ABM strategies help you design and execute most-effective laser-targeted account-based marketing (ABM).
Why ABM is important
ABM is the perfect response for businesses who have lots significant sales due to covid-19. This is a perfect strategy to win-back lost clients as well as to target premium clients that are best suited to its nature of work and delivery style.
Overall, ABM has a superior ROI. According to research undertaken by ITSMA, 87% of marketers that measure ROI say that ABM outperforms every other marketing investment. The research also points out that ABM is a bit like fine wine: it improves with age. (Source: ITSMA)
If you like to speed up that improvement process, work with a consultancy like CloudAnalysts. We helps organisations create ABM approaches leveraging Salesforce Sales & Service Cloud, Pardot and Marketing Cloud software.
ABM Whitepaper & Webinar
Our whitepaper and free webinar on how to get started and why it’s beneficial to work with a Salesforce ABM Accredited Partner will follow later this year.
Suggested further reading: How many account-based marketing companies to target to meet year sales targets?
Update: Pardot is renamed to Marketing Cloud Account Engagement as of April 5, 2022.