Articles for Leaders in Contact Centres

Human AI in Customer Service, Article by, Photo by Ksenia Kartasheva

Human vs AI in customer service: why & what Consumers prefer

AI in Customer Service | I was reading FastCompany the other day, and an article by Christopher Zara on customer service caught my interest. It discussed the growing use of chatbots and AI customer care; and the preference of consumers for human agents over bots! It...
Salesforce service cloud and Pardot allows you to link your customer service and your marketing for winning revenue and service solutions

How to move your Contact Centre from a Cost Centre to a Profit Centre, with Salesforce

Time to transform your contact centre into a profit centre is now. Here’s how.
Research: 94% buying again with good service; no time to wait!

Salesforce events software

How to implement Salesforce Events software for successful events and members services

Managing events and membership programs efficiently is crucial for businesses and organisations looking to grow their networks and foster strong relationships with their stakeholders. Salesforce, a leading customer relationship management (CRM) platform, together with...
Salesforce consulting partner CloudAnalysts leadership

How Salesforce Service Cloud and Pardot refine marketing strategy

The power of combining Service Cloud and Pardot * to drive better results for your business | In the fast-paced world of marketing, it's essential to have the right tools and technology to stay ahead of the competition. Salesforce has become a leader in the CRM space....