Marketers, get the email validator for MCAE for easy email validating in Pardot. | Get rid of fake emails. Save your marketing team time and money. Help your sales team focus on best new leads. Eliminate bad email addresses as soon as they come in.
Companies like Validity, ZeroBounce, EmailListVerify, MailTrap, and others make it their business to do just this: validating email addresses to help you keep your lists squeaky clean. Now, just that you won’t have to either pay for these services and deal with the data management processes that they entail, nor have to deal with the consequences of letting things slip, Salesforce Labs has created a new free app for MCAE marketers to make validating email addresses easy. I‘m super-excited about it, and would love to set it up for you in your org. Let me tell you why.
Lets first take a step back and see the bigger picture: Email marketing is a powerful tool for businesses to connect with their audience, generate leads, and drive conversions. However, maintaining a clean and accurate email list is crucial for effective email marketing campaigns. This is where the process of validating email addresses and eliminating fake or invalid emails becomes vital.
Benefits of validating email addresses
The benefits of validating email addresses in Pardot MCAE are great – as follows:
1. Improved deliverability and inbox placement
Enhanced deliverability is one of the primary advantages of validating email addresses. When you regularly verify email addresses in your Pardot database, you can identify and remove invalid or fake emails.
By making sure that your messages reach genuine recipients, you reduce the chances of your emails bouncing. Or, being flagged as spam. Validating email addresses helps maintain a high sender reputation, leading to better inbox placement rates and increased visibility for your email campaigns.
If deliverability is an issue for you, it’s important that you address this asap. Ask us for a free Pardot audit so we can help you rectify it.
2. Reduced risk of being blacklisted
Let me flesh this out a bit more. Maintaining a clean and validated email list in Pardot plays a crucial role in safeguarding your sender reputation and reducing the risk of being blacklisted. When you send emails to invalid or fake addresses, it not only harms your deliverability but also raises red flags with internet service providers (ISPs) and email service providers (ESPs). These entities closely monitor email activity and may impose penalties, including blacklisting your domain or IP address.
By validating email addresses, you can proactively identify and remove problematic email addresses from your Pardot database. This ensures that your emails are only delivered to genuine recipients who have willingly opted-in to receive your content. As a result, you significantly reduce the chances of spam complaints, high bounce rates, and other negative engagement signals that can trigger ISP and ESP scrutiny.
Apologies if that all gets a bit too technical for beginning email marketers, but it’s very important.
3. Cost optimisation
A clean and validated email list can significantly impact your email marketing budget. Sending emails to non-existent or fake addresses is not only wasteful but also costly. By eliminating these addresses from your Pardot database, you can optimise your resources and allocate your marketing budget more effectively.
Validating email addresses helps you focus on genuine prospects, allowing you to invest your resources where they are more likely to yield results.
4. Enhanced conversion rates
Quality leads are the lifeblood of any successful email marketing campaign. By validating email addresses, you can ensure that your messages reach real individuals who are genuinely interested in your offerings.
“By eliminating invalid or fake email addresses from your Pardot database, you can improve the accuracy of your target audience. Result: higher engagement and conversion rates.” —
Astrid van Dorst, Sr. Marketing Expert at CloudAnalysts.
Validated email addresses enable you to deliver personalised, relevant content to interested recipients, increasing the likelihood of them taking the desired action.
5. Detecting typos and reaching real prospects
Particularly on mobile, it’s not uncommon for people to make a typo when entering their email address in a form. These mistakes can range from simple misspellings to accidentally omitting or swapping characters.
Without proper validation, these typos can lead to missed opportunities for communication with potential prospects. When you implement email address validation in Pardot, you can automatically detect and correct common typos. This way, you won’t overlook any genuine prospect.
Email address validation will identify and flag common errors like “@gmail.con” instead of “@gmail.com” or “email@example.com” instead of “firstname.lastname@example.org”. Pardot’s validation tools can prompt users to review and confirm potential corrections, preventing the loss of valuable leads.
6. Email validating increased reach and engagement
Validating email addresses not only helps detect typos but also ensures that real prospects are effectively reached and engaged. When you eliminate fake or invalid email addresses from your Pardot database, you streamline your communication efforts. You focus on individuals who are genuinely interested in your products or services. This targeted approach leads to higher engagement rates. Your emails are delivered to recipients who are more likely to open, read, and respond to your messages.
Furthermore, by delivering personalised and relevant content to validated email addresses, you can establish a stronger connection with your prospects. The accuracy achieved through email address validation allows you to tailor your messaging based on the specific interests and preferences of your audience.
As a result, real prospects receive content that resonates with them, increasing the likelihood of meaningful interactions, conversions, and long-term customer relationships. When every valid prospect has the opportunity to engage with your brand, you maximise the potential for success in your email marketing endeavours.
7. Email validating boosts data accuracy and insights
Validating email addresses in Pardot leads to cleaner data and accurate insights. By eliminating fake or invalid emails, you maintain a high-quality database that provides valuable information for segmentation and targeting. Clean data allows you to better understand your audience’s preferences and behaviour, enabling you to tailor your email campaigns to their specific needs. Accurate insights gained from validated email addresses help you make data-driven decisions, refine your marketing strategies, and improve overall campaign performance.
If you want more information, you may wish to look at some of our other articles on related topics, e.g. Use our email delivery best practices to hit the inbox, Pardot release notes summer 23 highlights, and Top Reasons Why Pardot.
Start with the email validator for MCAE today
The setup of this app requires an experienced Pardot Developer who’s familiar with APIs, external actions, marketing app extensions, etc.
Easiest, simplest way is to contact us and ask us to install it for you and train your staff how to use it.
We are happy to help.