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Marketing cloud release notes summer 23 – highlights

Nov 14, 2023

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The preview of the Marketing cloud release notes summer 23 highlights makes you think that perhaps there won’t be an abundance of new changes. Make no mistake: SFMC always have done its own releases, independent from Salesforce core.

Marketing cloud release notes summer 23

Today, being June 23, the new Marketing Cloud Release for Summer 23 Release Notes are finally arrived! We had a look at them and broken them down, builder-by-builder, tool-by-tool, with the best bits first!

Salesforce-characters-Brandy-the-fox.

Great marketing cloud journey builder news!

Some serious new developments here that are actually helpful for the average marketer with Marketing cloud:

You can now streamline journey navigation with expandable and collapsible paths in Journey Builder.

It means that in running journeys, you can now expand or collapse all journey activities at once. Collapsing activities (Decision Splits) also updates the journey canvas size to allow you to zoom in on certain sections of the canvas to review configuration builds or troubleshoot. Great, right?!

Simplify your journey with enhanced exit and goal criteria.

That means that can now use Journey data and Contact data together as part of Exit and Goal criteria, instead of using unnecessary Decision Splits. You can compare dataset attributes and streamline use cases, such as monitoring whether a contact’s status or lifetime value has changed since entering the journey. Also a real benefit to many marketers. improvement.

View journeys by Salesforce data entry objects.

What that means is that if you’re a Marketing Cloud Connect customer that uses Salesforce data entry in your journeys, you can identify and act on journeys that are close to meeting Apex limit of journeys per object. On the Journeys Dashboard, you can select filters to see all journeys that use a Salesforce Data Entry event. You can apply a sub-filter to see journeys within a specific standard or custom object. So, only for certain customers, but certainly of value to them.

A new Journey builder system optimisation dashboard (beta) lets you optimise your journeys.

You can now download Journey Builder history via REST API, and streamline journey navigation with expandable and collapsible paths. Use an email activity delivery window without an hourly threshold in Journey Builder. Previously this was only available in Email Studio and Automation study, so for marketers who have a large overall audience base sending many messages, this is helpful. [Learn More]

Marketing cloud & Whatsapp messaging – summer ’23 release notes

Marketing Cloud and Whatsapp is a popular combination! What’s new in this summer release?

  • You can now check if a transactional message has been sent using Not Sent events in Email Studio. Not Sent events are listed in the Not Sent table in Tracking Extracts. You can configure tracking extracts in Automation Studio with this data.
  • You can and should migrate your existing WhatsApp offering from Sinch to META-Direct.
  • Have a look too at the new pricing for WhatsApp messages (starting June 1, 2023). In essence, you’ll be charged per 24-hour conversation, with different rates based on conversation category—authentication, marketing, service, or utility. 

Learn More re. Summer 23

Inbound WhatsApp Messages Salesforce Marketing Cloud
Inbound WhatsApp Messages Salesforce Marketing Cloud

Learn more about about the why & how of Whatsapp Messages in Salesforce Marketing Cloud

Marketing Cloud and Whatsapp, what a popular combination! What’s new in this summer release?

  • You can now check if a transactional message has been sent using Not Sent events in Email Studio. Not Sent events are listed in the Not Sent table in Tracking Extracts. You can configure tracking extracts in Automation Studio with this data.
  • You can and should migrate your existing WhatsApp offering from Sinch to META-Direct.
  • Have a look too at the new pricing for WhatsApp messages (starting June 1, 2023). In essence, you’ll be charged per 24-hour conversation, with different rates based on conversation category—authentication, marketing, service, or utility. 

Learn More

Marketing cloud intelligence news

Marketing Cloud Intelligence, that’s a Salesforce word for ‘Artificial Intelligence’. We at CloudAnalysts have been looking forward to what’s new under the hood here. Learn More

Salesforce Mascots - Einstein for Artificial Intelligence in Salesforce
Einstein, Salesforce Artificial Intelligence

Marketing cloud intelligence: new in-app dashboards!

With the new In-App dashboards you can now view your in-app data along with your email data. You can also track this data with new measurements and dimensions in reports, pivot tables, and dashboards. Learn More

Marketing cloud summer ’23 release notesintelligence data pipelines

Check out the latest updates and new features for MDP! Learn More

Salesforce marketing cloud’s app, setup and security news

The new features for App, Setup and Security included in this Marketing Cloud promote automation health and optimisation through alerts, reporting, validation, and improved performance.

In addition, Salesforce Marketing Cloud Package Manager now has templates! They help you work faster.

Learn more about this set of new features

Content builder news

You are now able to send recoverable content to a Recycle Bin. This allows marketing users to better manage content in Content Builder The new features allow you to restore recycled content items without a call to Support. (A very useful feature that Pardot Account Engagement always had… btw.)

What’s new in cloud pages?

CloudPages have gone through a metamorphases and there are many things you can do with them these days. This release brings some CloudPages custom domain upgrades. In essence, it’s this: CloudPages custom domain users can now specify content at the root URL. Previously, if you used a domain such as pages.nto-retail.com/sales, customers reached a 403 error if they accessed the root URL pages.nto-retail.com. This change enables better management of CloudPage assets, superior navigation and search, and more customer trust. Not earth shattering, but something that had to be upgraded. Learn More

Marketing cloud’s cross-cloud functionality updates

You can now set global Quick Send default values, and customise email subject lines in Distributed Marketing. Track send activities with Distributed Marketing reporting. Learn More

Marketing cloud summer 23 release notes with respect to data cloud management

What’s new? The Marketing Cloud legacy REST API routes have changed. Not sexy, but important.

[Learn More]

Marketing cloud ampscript news

We say YES! to a new AMPscript function, that lets you parse JSON data to personalise Marketing Cloud content. It will make other Marketing Cloud Developers happy too. You can use Ampscripts in a couple of different marketing cloud builders and studios. Learn More

And that sums it up for the marketing cloud release notes summer 23.

Interested to learn more?

We would be very happy to help you.

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