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Marketing ROI Calculator

Jun 29, 2024

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According to research, 80% of marketers say their ability to track ROI for each marketing
investment needs improvement. We at CloudAnalysts thought to help you out and designed a custom-build Marketing ROI Calculator to work out the return on investment you are likely to realise with Marketing Cloud Engagement or Account Engagement (Pardot). Based on industry research results, your own data, and your judgement, you can find out how your business can improve.

Marketing Cloud Engagement or Pardot Marketing ROI Calculator

Your Marketing Today

Provide your business information below to calculate your potential ROI with Pardot.

Potential Increase with Pardot




Results Overview

Your RETURN ON INVESTMENT (ROI) p. yr.

Annual ROI: 0%

Annual Cost of Pardot ($ or £): 0

Revenue Increase ($ or £): 0

Existing Revenue: $/£0
Potential Revenue with Pardot: $/£0

ROI and performance Benchmarks

General industry studies show that email generates $42 for every $1 spent, which makes for an astounding 4200% ROI. To realise such returns you’ll need to work with a premium marketing automation platform like Marketing Cloud Engagement or Account Engagement. These Salesforce platforms let you stay at the forefront of marketing innovation and today which will let you design highly engaging intelligent customer journeys that are optimised and personalised at each step on the way.

Salesforce did some research a few years back with its existing client base, and reported the following findings. We recommend that you apply these findings in your calculator, as an indicactive number. Of course, no one can guarantee you these results as they depend entirely on what you do with the platform, but these figures are at least obtainable, as well, other clients have achieved these in the past.

Some studies say 10-15% of leads can turn into sales – dependent on your strategy, number of leads, and sales funnel.

Benefits of your Marketing ROI Calculator – Landing page conversion improvements

We recommend that you start with your actual or industry average of 2.35% as your baseline landing page conversion rate, and anticipate to at least double that when using Marketing Cloud Engagement for B2C or Account Engagement (Pardot) for B2B.

Web visitor converted to Marketing lead: “Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.” Find your industry benchmark of conversions rates at Wordstream – conversion rate benchmarks.

Benefits of your Marketing ROI Calculator – Order size improvement

Pardot is a lead nurturing tool par-excellence, and you should be able to educate your prospects who will as a result make larger purchases. “Nurtured leads through email efforts make 47% larger purchases than non-nurtured leads”, says industry research.

When evaluating if Marketing Cloud or Pardot is worth the price, it is also a good idea to determine the lifetime value of a customer. What would it be worth it to you if you would have 1 more customer over time? What is appropriate about that is that these platforms are really helpful in you to get to know your customer better, engage more and sell more, over time. You too will improve as a marketer. There is also some lead-time before your A/B testing and ongoing optimisation is bringing you up to the top performing echelon. You can expect accumulated improvement in performance.

The Marketing ROI Calculator is now in beta.

Please provide feedback if you have suggestions for improvement.

Not sure about the difference between Pardot and Marketing cloud? Learn more here: Reasons Why Pardot and What does Marketing Cloud Do.

Interested to learn more?

We would be very happy to help you.