Articles for Leaders in Marketing

SMS character counter by CloudAnalysts

SMS Character Counter

When you're a marketing manager and you have to design SMS marketing messages, than you know that the forever counting of the number of characters in your carefully crafted marketing messages will eventually wear even the most enthusiastic digital marketer out. As we...
CTA Meaning | Marketing call to action examples: irresistible that convert

CTA Meaning ? Irresistible marketing call to action examples

CTA Meaning & Examples of irresistible ones that convert. Get the formula of how to create them and tips for superior results.

Pardot Marketing Calendar Tips

Pardot marketing calendar tips to boost your strategy

The Pardot marketing calendar is a powerful tool that can help teams plan and execute effective campaigns. We note however that many companies are completely ignoring this part of the application. However with its user-friendly interface and actually practical set of...
Account Engagement- New Pardot Landing Page Builder Features

Account Engagement new landing page builder features

Creating compelling landing pages is a cornerstone of successful digital marketing. Thanks to new and wonderful Account Engagement aka Pardot Landing page builder features, marketers can design, personalise, and link landing pages to Salesforce campaigns seamlessly....