Salesforce marketing cloud – lessons learnt

Mar 29, 2019

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This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions.

Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took up being a keynote speaker again, sharing his stories from the trenches of implementing Salesforce Marketing Cloud at many different clients.

Salesforce Marketing Cloud -Lessons Learnt
Jimson Lee – SFMC Lessons Learnt – Top Issues

Besides Jimson, we had a team of 4 speakers, each addressing particular topic with the theme of SFMC challenges and lessons learnt. The Salesforce User Group meetup was held at the rather hip office on Clerckenwell Green, London.

Talks included:

  • AI trends impacting Marketing
  • SFMC Testing vs. Salesforce
  • Marketing Cloud Change Management & Adoption.

A big thank you to Yasmin Mashalla who organised the venue, and to the speakers sharing their own experiences and lessons learnt with Marketing Cloud.

Salesforce marketing cloud testing

Salesforce Marketing Cloud -Lessons Learnt
SFMC – How to Overcome Testing Challenges

Salesforce Marketing Cloud Adoption Challenge

Eleanor on SFMC Testing Challenges
Jessica on SFMC Change Management & Adoption Challenges

The videos of yesterday presentations will be uploaded in a few weeks. Stay tuned! If you could not make it to the event, be sure to watch them, as they are very good! Real life stories from the trenches of Salesforce Marketing Cloud Implementations, what the challenges are and ideas / discussions on how to overcome them.

Jimson Lee & Kerry Townsend

Last but not least, a big thank you to the wonderful Kerry Townsend, co-host of the London SFMC meetups, who invites all of you to submit ideas for talks or topics for upcoming events.

Besides the ones on Salesforce Marketing Cloud Lessons Learnt, videos of prior and future sessions will be findable here: Salesforce Meetups.

Interested to learn more?

We would be very happy to help you.

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