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Salesforce marketing cloud lessons learnt from implementations

Mar 29, 2019

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This session on Salesforce marketing cloud lessons learnt was arguably one of the best sessions we had in a while in our London SFMC User Group. Great contributions from everyone, including the audience, and a good discussions following the talks.

Salesforce marketing cloud lessons learnt – key speaker Jimson Lee

Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, took up being a keynote speaker again, sharing his stories from the trenches of implementing Salesforce Marketing Cloud at many different clients.

Salesforce Marketing Cloud Lessons Learned
Jimson Lee – Salesforce marketing cloud Lessons Learnt from many implementations

Besides Jimson, we had a team of 4 speakers, each addressing particular topic with the theme of marketing cloud lessons learnt in implementations and of course their challenges in the projects. Talks included:

  • AI Trends impacting Marketing
  • Salesforce Marketing Cloud testing vs. Salesforce
  • Marketing Cloud Change Management & Adoption.

The Salesforce User Group meetup was held at the rather hip office on Clerkenwell Green, London. A big thank you to Yasmin Mashalla who organised the venue, and to the speakers sharing their own experiences and lessons learnt with Marketing Cloud.

Marketing cloud testing

Salesforce Marketing Cloud -Lessons Learnt
SFMC – How to Overcome Testing Challenges

Salesforce Marketing Cloud lessons learned in adoption challenges

Eleanor on SFMC Testing Challenges
Jessica on SFMC Change Management & Adoption Challenges

The videos of yesterday presentations will be uploaded in a few weeks. Stay tuned! If you could not make it to the event, be sure to watch them, as they are very good! Real life stories from the trenches of Salesforce Marketing Cloud Implementations, what the challenges are and ideas / discussions on how to overcome them.

Jimson Lee & Kerry Townsend

Last but not least, a big thank you to the Kerry Townsend, co-host of the London SFMC meetups, who invites all of you to submit ideas for talks or topics for upcoming events. Besides the ones on Salesforce Marketing Cloud Lessons Learnt, videos of prior and future sessions will be findable here: Salesforce Meetups.

If you’d like to talk to Jimson to possibly get consulting help with your project, or invite him to speak at one of your events, you can book an intro call here : talk to Jimson.

Interested to learn more?

We would be very happy to help you.