Top Tips for Marketers – Salesforce World Tour London

May 22, 2017

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This article is now UPDATED with RECORDINGS of the London Salesforce Tour or similar presentations from around the world.

The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for your organisation. And, for the first time in all the years that I have attended the event, it was sold out.

Prior to the event, to cope with the crowd and to help manage your precious time at the event, I’ve create 3 sets of TOP TIPS for MARKETERS on how to get the most out of your Salesforce World Tour event. I have now added recordings to these presentations, if available.

Salesforce is for sales, marketers, customer service and others. Each user group has it’s own particular needs. We took the time to review the speakers forums and the long list of sponsoring vendors, and made our selection of top picks here:

Picks of Salesforce World Tour London – Best Salesforce Sales & Marketing Sessions

08:30 – 08:50 Pardot Strategy: Get Inspired by Successful Marketing Nurture Programmes
How the most successful Pardot customers are leveraging Engagement Studio to drive personalised communication journeys.

Dreamforce 2016 – Handson workshop of Engagement Studio

09:00 – 09:30 How to Leverage Krux to Drive Smarter Customer Journeys
Learn how Krux enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.

World Tour London 2017 Keynote by Salesforce CRM Simon Mulcahy

12:30 – 13:10 How to Drive More Leads & Sales w. Digital Advertising Powered by Salesforce
Whether you are a B2B or B2C brand advertising across Google, Facebook and the Web you are probably facing declining ROI and reach with your ad investment, along with the difficult challenge of effectively reaching people across their devices. Today we will show you how forward thinking brand marketers are using their own customer data to acquire new customers at scale while also increasing the value of their existing base.

Live presentation – How Pardot Drives Demand with Online Advertising

13:30 – 14:10 The Modern Retail Revolution: Driving Operational Excellence in the Customer Era
A panel discussion that explores the role of organisational transformation in the path of achieving ultimate retail success: shopper experience excellence. Hear how two iconic retailers are using digital, social and mobile technology to cut through the noise, drive employee engagement and achieve operational excellence.

Digital Retail Fuels Transformation

15:00 – 15:40 Salesforce for Marketing: Deliver One, Connected Customer Experience
Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention. Hear how the world’s most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

Live presentation of Salesforce for Marketing London

16:00 – 16:40 Introducing the Commerce Cloud: Unifying Experiences for the Connected Customer  ( Omni-channel Marketing).
Commerce Cloud is empowering leading brands to thrive and be where- & whenever their customers want them to be. Learn how brands like Hot Topic, vineyard vines, Lush Cosmetics, and many others are engaging with their customers and delivering rich and engaging experiences across all channels: web, mobile, social, and store, and what this means for you.

Live video Introducing the Commerce Cloud @ Dreamforce 2016

Picks of Salesforce World Tour London – Sales & Marketing Event sponsors

Here are some of the sponsors & vendors that I think are worth checking out:

  1.  World’s leading provider of Artificial Intelligence-enriched SAAS solutions maximise the lifetime value of B2B customer relationships.
  2. Its playbooks are the next generation of sales acceleration technology. That’s link #3 in the B2B marketing chain from #1) Demand Gen, #2) Lead Gen, and #3) Lead Qualification to #4) Lead Conversion.
  3. SuMo (from accelerates success across the core middle ground of your team.
  4. Ebsta. Its email integration helps your sales team to work faster, and more effective in Salesforce –  costing less time -which can then be applied to a better sales process.
  5. Natterbox. – Enables you to fully personalise your customers phone experience, 100% inside Salesforce. 120+ telephony reports: who called, from what campaign, etc. Analytics B2B marketers need for a true 360 degree view.

The Pardot platform is the lead player in your B2B Marketing Technology stack, which can help you manage and improve your B2B marketing.
Like to chat to us about B2B marketing and how Salesforce CRM, Marketing Cloud and Pardot could help you achieve success faster? We would be delighted to.


Interested to learn more?

We would be very happy to help you.

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