Our corporate social responsibility

Apr 3, 2016

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CloudAnalysts has always taken its corporate social responsibility seriously, well before it became popular to market this. E.g. we have taken the 1% pledge and we volunteer; we give our consultants the support & space they need; in terms of net zero-endeavours: we plant trees, we drive hybrid, we endeavour to shop local and organic; and recycle/reuse/avoid use. This is who we are.

Our Values

At CloudAnalysts, our values are our anchor.

CUSTOMER SUCCESSWe genuinely care for our customers’ success, and for our consultants, and we go the extra mile.
AUTHENTICITY & HARMONYWe communicate authentically and harmonious in our relationships.
RESPECT & BALANCEWith regards to our consultants, our rules are: Employee-Employer Respect, Equality for All, and Healthy Work/Life Balance. And, we also like to be fun to work for and with. A happy place.
COMMUNITY & ENVIRONMENTWe actively care for and support our community & the environment. 
1 percent pledge

Our 1% Pledge

Our 1%+ Pledge of Giving Back.   Being a specialist consulting company, we give 1% of our most precious good, i.e.  time of our talented, knowledgeable consultants.  We do this by integrating our community contributions into our professional work, at every opportunity. For years, we’ve been giving far more than 1%.

Our Contributions

In 2022, we have taken our 1% Pledge up by a couple of notches, volunteering for more than 1%, offering our unique talents and abilities to the community.

Here is Jimson Lee on TV at the World Athletics championships in Eugene, US. Together with Frank Dick, Jimson hosted and organised the Oregon22 Coaches Club for the Global Professional Coaches Alliance.

The club shares top-level Track and Field coaching insights with all coaches publicly, making olympic-level coaching advice available to underprivileged countries and regions. This way, the world becomes more of a level-playing field when it comes to Track & Field.

The event was sponsored by World Athletics (registered charity) for the Oregon22 Coaches Club:

  • 10 days expert panel review
  • 10 presentations from expert coaches & sport scientists
  • 10 Interviews from a medal winning coach here in Oregon22.

One of the recordings:

Jimson’s 1% pledge amounted to more like 10% rather than 1% of his professional time that year. Since then, we’ve rebalanced contributions.

We are in business to make the world a better place. And so we also actively support companies who have the same charter. Which is why we’re pleased to also support companies like CreateFertility, healthcare clinics specialising in mild IVF that’s safer for women and babies.  

Learn more:

Examples from prior years

The Cares Family

In 2021, the recipient of our 1% Pledge was The Cares Family. This organisation works hard to reduce the loneliness in UK’s big cities, by bringing older and younger neighbours together so everyone can feel part of a changing world, rather than left behind by it. The contributions were made by Astrid van Dorst personally and CloudAnalysts is happy to further their cause.

CoderDojo Brighton

As Salesforce Consultants who took the 1% pledge, we are proud to have worked/are continuing to work for non-profits and higher education institutions such as Raspberry Pi; CoderDojo; University of Winchester.

We promoted & helped organise CoderDojo Brighton Saturday sessions.

Coderdojo Brighton Girls Who Code

As an officially approved STEM-ambassador, we have offered marketing & management support as well as coding support to CoderDojo Brighton. We pay special attention and offer additional to all young, future #womenintech that today may be just 5-year-old.

Besides teaching them actual skills, we worked on build their confidence, praising their talents and efforts, and daring them to step up to the plate of shining in front of big group of buddy boys in tech. And they are doing it, we can proudly say.  And they are learning to enjoy technology.

Over the years we’ve done many hours. Today, our focus in on supporting head office with marketing automation challenges, when the occasion arises.

Salesforce User Groups

For 8 years now, have we lead 2 Salesforce User Groups: the Brighton Admins Group (2016 – recently abolished) and the London Salesforce Marketing Cloud User Group (March 2017-present).

brighton Salesforce User Group talk on Project Management

As official Brighton Salesforce User Group – organisers, we work on furthering the CRM, Pardot but also project management and related skills to our Brighton, UK community. We have a quarterly speaker schedule featuring innovative presentations and live demos by leaders in their field.

In the London Salesforce Marketing Cloud user group we focus on the Salesforce Marketing Cloud only, bringing expert topics that relate to advanced sales and marketing and Salesforce Martech adoption. This user group has a worldwide reach.

We often feature articles and videos of our user group here on our blog at Search for

Giving is a Corporate Social Responsibility

Anita Roddick, The Body Shop, Body and Soul, a social business inspiration

Our first inspiration was actually Anita Roddick (rather than Salesforce Benioff, who came way later with the idea).

Decades ago, in a hip Brighton warehouse, Roddick started a no-packaging cosmetics business. She called it The Body Shop.  Yes, she’s the founder of this well-known worldwide brand.

There was no animal testing; only ingredients that are good for human bodies. Her waste-free formula was of course also good for the environment. And, she made the Body Shop a fun place to work. Anita was ahead of her time, and a true role model for us today.

Like to get support via our 1% Pledge?

If you’re a non-profit and would like our support, reach out to us. We like to be your force for good.

Our Net Zero Endeavours

As company owners we are increasingly focused on reducing our total carbon footprint as a company and as individuals. Today, we plant trees, drive hybrid, shop local and organic. We also recycle, reuse, compost, and avoid use of and purchasing products that come with plastic.

During the pandemic, we made the choice to only use offices when needed/desirable, further reducing our consultants’ commuting time and its impact on the environment.

Interested to learn more?

We would be very happy to help you.

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