The construction industry is no stranger to mergers and acquisitions (M&A). Companies seek to expand their capabilities, broaden their market reach, or consolidate their resources. However, the integration process of two construction companies can present particular challenges when it comes to aligning their technology systems. Meanwhile, today’s digital era, a crucial aspect of this integration […]

Account-based marketing (ABM) is a popular B2B marketing approach that focuses on specific high-value accounts instead of a broad target audience. With it, the marketing team can create personalised campaigns for each account, resulting in a higher chance of converting them into customers. One of the biggest questions that you’ll face with implementation is how […]

It’s no secret: Salesforce is a most popular CRM solution in today’s marketplace. It had infinitely customisable features and powerful capabilities. So, many businesses are turning to Salesforce to manage their sales, marketing, and customer service activities. However,…. implementing Salesforce can be a complex process. And without proper Salesforce project management, it can lead to […]

Considering a new career in Salesforce? Or wondering how to take it to the next level? Becoming a Salesforce Business Analyst is a great option. In this article, we’ll go over everything you need to know about Salesforce Business Analyst certification. I’m including why it’s valuable. And how to achieve it. Plus, we’ll dive into […]