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Salesforce Google Analytics Integration (Marketing Cloud – GA 360)

>> Salesforce Google Analytics Integration – part 2 below

>> Click here for all the past meetup videos

Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees.  Unfortunately, Mother Nature did not cooperate with a snow storm that day!  We did, however, have over 75 in attendance for those who braved the weather.

Pardot Roadmap 2018 and beyond

Many thanks to Third Republic Recruitment Solutions for Digital Transformation for hosting and sponsoring this joint edition, along with Zoopla (ZPG Plc) for the venue!

The first speaker was Clare Kelly, Principal Success Specialist at Salesforce.  Her talk focused on Pardot as it continues down the road of aligning more closely with the core Salesforce platform (both Sales & Service Cloud).

Because it was a roadmap presentation, this session was not recorded, and the slides are not available to the public.  Sorry if you missed it.

Integrating Google Analytics, Salesforce and Marketing Cloud (and Google Analytics 360 sneak peak)

Jimson Lee on Integrating Google Analytics 360, Salesforce and Marketing Cloud

With the Dreamforce 18 announcement of G Suite, Google Cloud Platform and Google Analytics 360, I shed some light on details and benefits of this Salesforce Google Analytics Integration:

SF Core + Marketing Cloud  + Google Analytics 360 integration

This integration would deliver a complete consumer analytics to drive smarter engagement—from awareness all the way through to conversion and retention.

So I broke down my talk into 4 sections:

  1. What are the Digital Marketing challenges?
  2. What can we do today? (with “half baked” solutions)
  3. What can Google Analytics 360 do?
  4. What are Google Analytics 360 shortfalls?

 

Video – Salesforce Google Analytics Integration -talk


If you have any questions, please email me at jimson@cloudanalysts.com.