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On Salesforce for IT

What is Marketing Cloud Account Engagement Optimizer

February 8, 2023 By ASTRID VAN DORST

Account Engagement Optimizer

You might have heard about it but wonder what the Salesforce Marketing Cloud Account Engagement Optimizer (or Pardot Optimizer) actually is. It’s brand new, and still in beta, but it could be a rather handy feature for most of us, so here we go: let me explain all. In a nutshell, the Pardot Optimizer helps […]

Filed Under: IT, Pardot Marketing Cloud Account Engagement

What is Salesforce Integration? – An introduction

October 12, 2022 By ASTRID VAN DORST

Salesforce Integration

What is Salesforce integration? It is the integration of the Salesforce CRM with other clouds, apps on the Salesforce AppExchange and/or with 3rd party software. This topic was always important and popular in our part of the Salesforce world, email marketing and marketing automation, and sales team efficiency. The whole purpose of integration is to […]

Filed Under: IT

What are the Salesforce Characters? – Meet Genie

September 27, 2022 By ASTRID VAN DORST

Salesforce Genie as part Data Scientist, part Magician

Well-known in the Ohana, Salesforce presenters often refer to an ever-growing list of Salesforce Characters. But here are still many people who are new to the Salesforce world, and don’t have a clue what they’re about! If you’re new to Salesforce, you’ll soon figure out that these grown-ups are referring to cartoon animals or soft […]

Filed Under: IT

New Salesforce trailhead ranking for rangers

September 5, 2022 By ASTRID VAN DORST

Salesforce trailhead ranking for rangers

Salesforce trailhead ranking now 5 levels of rangers: double star ranger, triple star ranger, four star ranger, five star ranger & all star.

Filed Under: IT

Salesforce release notes – schedule Winter 23

July 29, 2022 By ASTRID VAN DORST Leave a Comment

Salesforce release notes and schedule winter 23

The Salesforce Release Notes Winter 23 dates have just been released. Bookmark this article for easy reference — we’ll update it over time.

Filed Under: IT

5 Tips to get the most out of Dreamforce 2022

July 18, 2022 By ASTRID VAN DORST

Salesforce Dreamforce Tips

Sept. 20-22: Join Salesforce Dreamforce 2022, its 20-year-anniversary! Tips to get the most out of Dreamforce: in-person or via Salesforce+ . Salesforce Dreamforce 2022 is around the corner: September 20-22. Last two years, due to Covid-19, most people got to see the sessions only online, and the previously most sought-after in-person experience of Dreamforce was […]

Filed Under: IT

Apex for Salesforce: indeed, Coding that Admins can Learn!

July 5, 2021 By ASTRID VAN DORST

Learn-how-to-code-Apex-for-Salesforce

Apex for Salesforce? Interested?! I thought you might be. There comes a time that any Salesforce Admin needs to build some developer skills. Or rather, you realise you need a Developer who you know could solve your Salesforce challenge in a tiffy (i.e. someone with a Developer certification, plus skills and experience in the programmatic […]

Filed Under: IT

Salesforce Marketing Cloud Package Manager -Maximise your marketing efforts

April 12, 2021 By ASTRID VAN DORST

Salesforce Marketing Cloud Package Manager

Ever built assets in Marketing Cloud and needed to move them to a different Business Unit in your SFMC org? Then you’ll understand why we’re excited about Marketing Cloud Package Manager as it can do this very easily, and more. Generally speaking, the Salesforce Marketing Cloud Package Manager is a powerful tool for managing your […]

Filed Under: IT

Tips to Pass the Salesforce Certified Administrator Exam

August 15, 2020 By ASTRID VAN DORST

Tips to pass the Salesforce Certified Administrator Exam

The exam content keeps on changing, but one thing has remained the same: you need to pass a 90-minute multiple-choice exam to become certified. In this ‘Tips to Pass the Salesforce Certified Administrator Exam”-article, I’m sharing up-to-date resources to help you get you your very first Salesforce certification! So exciting !!! It’s easy, really. Who is the Exam for? If […]

Filed Under: IT Tagged With: Salesforce Sales Cloud

Highlights Salesforce Release Notes Summer 20 – Starting with Pardot

June 3, 2020 By ASTRID VAN DORST

My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]

Filed Under: IT, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot, Salesforce Release Notes

Salesforce Spring ’20 Release Notes Highlights

May 19, 2020 By ASTRID VAN DORST

Salesforce Spring '20 Release Notes Highlights

Here are 7 Salesforce Spring ’20 Release Notes Highlights – key helpful new features amongst others in a fully-packed new software release. NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce Release Notes Summer 20 -Starting with Pardot I think you will all be really excited about 1-3, as these were considered must-haves by many users, admins […]

Filed Under: IT Tagged With: Salesforce Release Notes

Leading Your Campus in a (post-) Pandemic World

April 1, 2020 By ASTRID VAN DORST

University Coronavirus - Salesforce Solutions

I feel fortunate to be able to listen into the Salesforce.org webinar tonight “Leading Your Campus in Times of Crisis” on behalf of our client universities and schools franchises. The purpose of this webinar was to share the insights and learning of selected thought-leaders in higher education in this time of impromptu shifts to online […]

Filed Under: IT Tagged With: Education, nonprofit

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LATEST ARTICLES – Tips & Insights from Salesforce experts

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