Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]
Articles on marketing innovation with Salesforce Marketing Cloud
“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]
Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]
As I am working on a communication overhaul project, I am – again – in awe of the impact that an industry-focus brings to email communication. It raises “personalisation” up to a whole new level! There are so many levels or dimensions of email personalisation. #EMAIL PERSONALISATION LEVELS Email Base Level Email blasts. Hi! Hello! […]
A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]
Top Tips for Using Pardot for Events: gain leads, revenue, efficiency & great customer journeys – by Salesforce marketing automation experts
10 methods of CONTACT FORM SPAM PROTECTION for Pardot | Salesforce Marketing Cloud Account Engagement. Pick the ones that suits you!
Just hours ago, Salesforce announced the Pardot name change to Marketing Cloud Account Engagement along with 4 other Marketing Cloud name changes: Pardot > Marketing Cloud Account Engagement. Salesforce CDP > Marketing Cloud Customer Data Platform. Interaction Studio > Marketing Cloud Personalisation. Datorama > Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud > Intelligence Reports […]
Update Oct 2023: the Salesforce Marketing Cloud August Release for 23 is here: Salesforce Winter 23 Release Notes Best Free Features/. Prior article: It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact […]
We simply can’t wait!!! The last time Pardot had a radical landing page builder redesign was 2012. It is time for a total revamp and a new Pardot Landing Page Builder. This is part 1 of a 2-part article, as the New Pardot Landing Page Builder is not yet launched but soon will be. We […]
FormAssembly-Salesforce SFMC: integrates directly into the Marketing Cloud – in several ways. Learn more.
Update Oct 23: these Pardot release notes summer 2021 are now superseded by this Salesforce Winter 23 Release Notes Best Free Features – article. Previewing the Pardot Release Notes Summer 2021, we’re happy to announce that some very exciting new features are coming up. Check ‘m out! The previews of the Pardot Release Notes Summer […]