Gartner positions Salesforce Marketing Cloud Account Engagement (Pardot) as a leader on its Magic Quadrant for B2B Marketing. That’s 5 years in a row. This year (9/2022), the industry research firm rated Pardot as the leader with the greatest completion of vision. This is why companies in the mid-market and large enterprises in a variety […]
On marketing innovation with Salesforce Marketing Cloud
What is Marketing Cloud Account Engagement Optimizer
You might have heard about it but wonder what the Salesforce Marketing Cloud Account Engagement Optimizer (or Pardot Optimizer) actually is. It’s brand new, and still in beta, but it could be a rather handy feature for most of us, so here we go: let me explain all. In a nutshell, the Pardot Optimizer helps […]
15 Tips for cold email that converts
Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]
Millennials Marketing – Email is best way to reach ‘m 📣
“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]
Salesforce Genie 🧞 – what you need to know
Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]
Email personalisation is the new conversion rate optimisation
As I am working on a communication overhaul project, I am – again – in awe of the impact that an industry-focus brings to email communication. It raises “personalisation” up to a whole new level! There are so many levels or dimensions of email personalisation. #EMAIL PERSONALISATION LEVELS Email Base Level Email blasts. Hi! Hello! […]
Use our email delivery best practices – for email hitting inbox
A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]
Using Pardot for events – Howto & Tips
Contact form spam protection in Pardot – 10+ ways to prevent form spam
Pardot Name change to Marketing Cloud Account Engagement
Just hours ago, Salesforce announced the Pardot name change to Marketing Cloud Account Engagement along with 4 other Marketing Cloud name changes: Pardot > Marketing Cloud Account Engagement. Salesforce CDP > Marketing Cloud Customer Data Platform. Interaction Studio > Marketing Cloud Personalisation. Datorama > Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud > Intelligence Reports […]
Salesforce Marketing Cloud August Release
Update Oct 2023: the Salesforce Marketing Cloud August Release for 23 is here: Salesforce Winter 23 Release Notes Best Free Features/. Prior article: It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact […]
New Pardot Landing Page Builder – Coming Up Next!
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