On marketing innovation with Salesforce Marketing Cloud

Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]

“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]

Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]

As I am working on a communication overhaul project, I am – again – in awe of the impact that an industry-focus brings to email communication. It raises “personalisation” up to a whole new level! There are so many levels or dimensions of email personalisation. #EMAIL PERSONALISATION LEVELS Email Base Level Email blasts. Hi! Hello! […]

A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]

Update Oct 2023: the Salesforce Marketing Cloud August Release for 23 is here: Salesforce Winter 23 Release Notes Best Free Features/. Prior article: It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact […]