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Marketing

Salesforce Marketing Cloud August Release

It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact more customers than what’s added, but all will give you a general sense of where Salesforce Marketing Cloud is heading in the years […]

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Marketing

New Pardot Landing Page Builder – Coming Up Next!

We simply can’t wait!!! The last time Pardot had a radical landing page builder redesign was 2012.  It is time for a total revamp and a new Pardot Landing Page Builder. This is part 1 of a 2-part article, as the New Pardot Landing Page Builder is not yet launched but soon will be. We […]

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Marketing VIP Events & Salesforce User Groups

FormAssembly – Salesforce Marketing Cloud: a Match Made in Heaven?

FormAssembly – Salesforce Marketing Cloud: a Match Made in Heaven? The London Salesforce Marketing Cloud user group, in the July 15 meetup, will host a talk by Rory Mahony from FromAssembly about using their forms with Data Extensions. FormAssembly is well-known amongst Salesforce Admins as an easy tool for CRM users. However, with its higher […]

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Marketing

Pardot Release Notes Summer 2021

Previewing the Pardot Release Notes Summer 2021, we’re happy to announce that some very exciting new features are coming up. Check ‘m out! The previews of the Pardot Release Notes Summer 2021 were released just a few days ago and we could not wait to get our hands on them to learn what’s new and […]

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Marketing

Benefits of Pardot Lightning App

Besides the new single login for both Salesforce and Pardot, we see several other benefits of the Pardot Lightning App you will want to take advantage of today: Benefits #1 of the Pardot Lightning App: All people in 1 place The Pardot Lightning App shows all your visitors, prospects, leads and contacts into 1 place, […]

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Marketing

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management

It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management! Gartner on Salesforce & Pardot Here are some highlights of the report analysis and findings: Salesforce is a Leader in this Magic Quadrant. Its Pardot product focuses on aligning marketing […]

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Marketing

Salesforce Marketing Cloud FAQ

When I meet new clients as a Salesforce Marketing Cloud consultant, I’m often asked the same questions over and over. So, I decided to write a Salesforce Marketing Cloud FAQ, in the hope to answer some of the basic questions before we meet. Then, if you have further questions, I’d love to hear from you […]

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Marketing

Salesforce Marketing Cloud vs Campaign Monitor – which email platform suits you best

Purchasing an Email Platform? Compare Salesforce Marketing Cloud with Campaign Monitor, and learn which suits you best. Salesforce Marketing Cloud vs Campaign Monitor: $1K+/month vs $9.00+/month. There has to be a good reason for such a price differential. Let’s discuss. Salesforce Marketing Cloud vs Campaign Monitor Before I explain their worth, let’s clarify that marketing […]

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Marketing Press

CloudAnalysts officially Salesforce ABM Accredited Partner

Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]

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Marketing

Salesforce Interactive Email: what it is, why you need it

Salesforce Interactive email is email that lets a reader take an action in an email that triggers an event without leaving that email.  Let’s compare: with regular email marketing, you send an email with the main goal of getting a user to click the link to a specific landing page to complete an action.  Interactive […]

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IT Marketing

CloudAnalysts in top 100 Women B2B Thought Leaders You Should Follow in 2020 .. and Beyond

Today, CloudAnalysts’ CEO Astrid van Dorst named as one of the top 100 Women B2B Thought Leaders You Should Follow in 2020. The nomination is by Thinkers360, a worldwide think-tank on a range of technology and business topics. “The list is compiled from opt-in members of Thinkers360 who have contributed and shared their thought leadership […]

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Marketing

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]