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On marketing innovation with Salesforce Marketing Cloud

Salesforce Pardot for Lead Management: “A Leader” says Gartner

February 10, 2023 By ASTRID VAN DORST

Salesforce Pardot for Lead Management

Gartner positions Salesforce Marketing Cloud Account Engagement (Pardot) as a leader on its Magic Quadrant for B2B Marketing. That’s 5 years in a row. This year (9/2022), the industry research firm rated Pardot as the leader with the greatest completion of vision. This is why companies in the mid-market and large enterprises in a variety […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot

What is Marketing Cloud Account Engagement Optimizer

February 8, 2023 By ASTRID VAN DORST

Account Engagement Optimizer

You might have heard about it but wonder what the Salesforce Marketing Cloud Account Engagement Optimizer (or Pardot Optimizer) actually is. It’s brand new, and still in beta, but it could be a rather handy feature for most of us, so here we go: let me explain all. In a nutshell, the Pardot Optimizer helps […]

Filed Under: IT, Pardot Marketing Cloud Account Engagement

15 Tips for cold email that converts

January 23, 2023 By ASTRID VAN DORST

expert email marketing consultants UK

Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]

Filed Under: Marketing

Millennials Marketing – Email is best way to reach ‘m 📣

November 29, 2022 By ASTRID VAN DORST

Millennial email marketing / generational email marketing

“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]

Filed Under: Marketing

Salesforce Genie 🧞 – what you need to know

November 23, 2022 By Jimson Lee

Salesforce Genie - What you need to know -- product interface

Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]

Filed Under: Marketing

Email personalisation is the new conversion rate optimisation

November 16, 2022 By ASTRID VAN DORST

Email personalisation

As I am working on a communication overhaul project, I am – again – in awe of the impact that an industry-focus brings to email communication. It raises “personalisation” up to a whole new level! There are so many levels or dimensions of email personalisation. #EMAIL PERSONALISATION LEVELS Email Base Level Email blasts. Hi! Hello! […]

Filed Under: Marketing

Use our email delivery best practices – for email hitting inbox

September 15, 2022 By ASTRID VAN DORST

Email deliverability best practices

A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]

Filed Under: Marketing

Using Pardot for events – Howto & Tips

August 30, 2022 By ASTRID VAN DORST

Using Pardot for Events - top tips from UK"s Salesforce marketing automation experts

Top Tips for Using Pardot for Events: gain leads, revenue, efficiency & great customer journeys – by Salesforce marketing automation experts

Filed Under: Pardot Marketing Cloud Account Engagement

Contact form spam protection in Pardot – 10+ ways to prevent form spam

July 27, 2022 By ASTRID VAN DORST Leave a Comment

Contact form spam protection in Salesforce Marketing Cloud Account Engagement Pardot by CloudAnalysts.com

10 methods of CONTACT FORM SPAM PROTECTION for Pardot | Salesforce Marketing Cloud Account Engagement. Pick the ones that suits you!

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot

Pardot Name change to Marketing Cloud Account Engagement

April 6, 2022 By ASTRID VAN DORST

pardot name change to marketing cloud account engagement

Just hours ago, Salesforce announced the Pardot name change to Marketing Cloud Account Engagement along with 4 other Marketing Cloud name changes: Pardot > Marketing Cloud Account Engagement. Salesforce CDP >  Marketing Cloud Customer Data Platform. Interaction Studio > Marketing Cloud Personalisation. Datorama > Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud > Intelligence Reports […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement

Salesforce Marketing Cloud August Release

August 11, 2021 By ASTRID VAN DORST

Salesforce Marketing Cloud August Release

Update Oct 2023: the Salesforce Marketing Cloud August Release for 23 is here: Salesforce Winter 23 Release Notes Best Free Features/. Prior article: It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact […]

Filed Under: Marketing

New Pardot Landing Page Builder – Coming Up Next!

July 27, 2021 By ASTRID VAN DORST

New Pardot landing page builder

We simply can’t wait!!! The last time Pardot had a radical landing page builder redesign was 2012.  It is time for a total revamp and a new Pardot Landing Page Builder. This is part 1 of a 2-part article, as the New Pardot Landing Page Builder is not yet launched but soon will be. We […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement

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