REVIEWS
My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]
Articles on marketing innovation with Salesforce Marketing Cloud
Salesforce Marketing Cloud vs Campaign Monitor – which email platform is best?
Purchasing an Email Platform? Analyse Salesforce Marketing Cloud vs Campaign Monitor with us, and learn which email platform suits you best. There is a big price differential: Salesforce Marketing Cloud vs Campaign Monitor: $1K+/month vs $9.00+/month. but we urge you to look beyond price to value. What value can the email platform deliver to your […]
CloudAnalysts officially Salesforce ABM Accredited Partner
Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]
Salesforce Interactive Email: what it is, why you need it
Salesforce Interactive email. That’s email that lets a reader take an action in an email that triggers an event without leaving that email. Let’s compare: with regular email marketing, you send an email with the main goal of getting a user to click the link to a specific landing page to complete an action. Interactive […]
CloudAnalysts in top 100 Women B2B Thought Leaders You Should Follow in 2020 .. and Beyond
Today, CloudAnalysts’ CEO Astrid van Dorst named as one of the top 100 Women B2B Thought Leaders You Should Follow in 2020. The nomination is by Thinkers360, a worldwide think-tank on a range of technology and business topics. “The list is compiled from opt-in members of Thinkers360 who have contributed and shared their thought leadership […]
Why Salesforce Pardot Connected Campaigns are ‘a Blessing’
OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]
Our Top Reasons Why Pardot. Which You Fancy?
Salesforce Social Studio Review: Latest Features 2019-2020
Salesforce Marketing Cloud’s Social Studio is a middle-child. Overlooked. Misunderstood. So much so that Certification in Salesforce Marketing Cloud Social Studio is no longer obtainable – not many people took the exam. (CloudAnalysts was already certified and we actually worked with the Social Studio platform, which puts us in a excellent position to write this […]
New Marketing Cloud Release is Now Live!
The new Salesforce Marketing Cloud Release offers a host of features. And with it, Salesforce is materialising its vision as #1 platform to unify and manage customer data; personalise content and offers with AI; engage across every channel and measure results. Listen to today’s webinar with the Feature Overview of the new Salesforce Marketing Cloud […]
Salesforce Marketing Cloud Case Study – How a SMB grew 40x
Looking for an inspiring Salesforce Marketing Cloud case study? Here’s one. Since implementing Salesforce, this company’s grown over 40x! Learn how. May I introduce Sureflap. This fantastic case study is fuelled by one company’s mission to create happy clients by improving the lives of the pet they love. Maybe because we love cats… but this […]
Salesforce Marketing Cloud “Summer 19” Release (video)
SALESFORCE MARKETING CLOUD Marketing Cloud has its own cadences, when it comes to period releases and upgrades. So, as we are the lead-experts in Marketing Cloud, let me extend my article on the Highlights of the Salesforce Summer 19 Release and share what’s new in Salesforce Marketing Cloud in a tat more detail in its […]
Clean Data for Best Marketing Automation with Pardot
Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]
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