Articles on marketing innovation with Salesforce Marketing Cloud

What is Agile Meaning for Marketing?

March 28, 2021 By ASTRID VAN DORST

The world of digital marketing is changing so fast. From Google updates, to new social platforms, to bots, Artificial Intelligence and IoT. Traditional marketing is not set up for fast responsiveness to change. Nor structured around customers. What about your company? Can you respond real-time to your digital data analytics yet? Are you becoming […]

Benefits of Pardot Lightning App

February 2, 2021 By ASTRID VAN DORST

Besides the new single login for both Salesforce and Pardot, we see several other benefits of the Pardot Lightning App you will want to take advantage of today: Benefits #1 of the Pardot Lightning App: All people in 1 place The Pardot Lightning App shows all your visitors, prospects, leads and contacts into 1 place, […]

Salesforce Pardot for Lead Management – Named Leader in Gartner Magic Quadrant

August 26, 2020 By ASTRID VAN DORST

It’s 3x in a row now – and something to celebrate-: Gartner indicates that Salesforce Pardot for Lead Management purposes – is to considered as an industry leader. The Gartner Magic Quadrant on Lead Management Gartner on Salesforce Pardot for Lead Management Some highlights of the report analysis and findings: Salesforce is a Leader in […]

Account-based marketing just got better (Terminus + Pardot)

August 14, 2020 By ASTRID VAN DORST

What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]

Salesforce Marketing Cloud FAQ

July 29, 2020 By ASTRID VAN DORST

When we meet new clients as Salesforce Marketing Cloud consultants, we’re often asked the same questions. So, I wrote this Salesforce Marketing Cloud FAQ, to answer some fundamental questions for you, before we meet. If after reviewing these, you have more questions, we’d love to hear from you and would be happy to work through […]

Highlights Salesforce Release Notes Summer 20 – Starting with Pardot

June 3, 2020 By ASTRID VAN DORST

My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]

Salesforce Marketing Cloud vs Campaign Monitor – which email platform is best?

May 12, 2020 By ASTRID VAN DORST

Purchasing an Email Platform? Analyse Salesforce Marketing Cloud vs Campaign Monitor with us, and learn which email platform suits you best. There is a big price differential: Salesforce Marketing Cloud vs Campaign Monitor: $1K+/month vs $9.00+/month. but we urge you to look beyond price to value. What value can the email platform deliver to your […]

CloudAnalysts officially Salesforce ABM Accredited Partner

May 11, 2020 By ASTRID VAN DORST

Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]

Salesforce Interactive Email: what it is, why you need it

April 6, 2020 By ASTRID VAN DORST

Salesforce Interactive email. That’s email that lets a reader take an action in an email that triggers an event without leaving that email. Let’s compare: with regular email marketing, you send an email with the main goal of getting a user to click the link to a specific landing page to complete an action. Interactive […]

CloudAnalysts in top 100 Women B2B Thought Leaders You Should Follow in 2020 .. and Beyond

March 4, 2020 By ASTRID VAN DORST

Today, CloudAnalysts’ CEO Astrid van Dorst named as one of the top 100 Women B2B Thought Leaders You Should Follow in 2020. The nomination is by Thinkers360, a worldwide think-tank on a range of technology and business topics. “The list is compiled from opt-in members of Thinkers360 who have contributed and shared their thought leadership […]

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

January 21, 2020 By ASTRID VAN DORST

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]