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Marketing

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]

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Marketing Sales

7 Reasons Why Pardot. Which You Fancy?

Over the years, we have compared Pardot with other marketing automation software packages. While all developed over time, our reasons why Pardot remained the same, and we still favour Pardot for mid-sized and larger B2B companies. And not just only B2B’s. We have also implemented Pardot in B2C companies. And in a variety of learning […]

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Marketing

Salesforce Social Studio Review: Latest Features 2019-2020

Salesforce Marketing Cloud’s Social Studio is a middle-child. Overlooked. Misunderstood. So much so that Certification in Salesforce Marketing Cloud Social Studio is no longer obtainable – not many people took the exam. (CloudAnalysts was already certified and we actually worked with the Social Studio platform, which puts us in a excellent position to write this […]

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Marketing

New Marketing Cloud Release is Now Live!

The new Salesforce Marketing Cloud Release offers a host of features. And with it, Salesforce is materialising its vision as #1 platform to unify and manage customer data; personalise content and offers with AI; engage across every channel and measure results. Listen to today’s webinar with the Feature Overview of the new Salesforce Marketing Cloud […]

Categories
Marketing

Salesforce Marketing Cloud Case Study – How a SMB grew 40x

Looking for an inspiring Salesforce Marketing Cloud case study? Here’s one. Since implementing Salesforce, it’s grown over 40x! Learn how. May I introduce Sureflap. This fantastic case study is fuelled by one company’s mission to create happy clients by improving the lives of the pet they love. It’s a case study and a Salesforce SME […]

Categories
Marketing

Salesforce Marketing Cloud “Summer 19” Release (video)

SALESFORCE MARKETING CLOUD Marketing Cloud has its own cadences, when it comes to period releases and upgrades. So, as we are the lead-experts in Marketing Cloud, let me extend my article on the Highlights of the Salesforce Summer 19 Release and share what’s new in Salesforce Marketing Cloud in a tat more detail in its […]

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Marketing

Clean Data for Best Marketing Automation with Pardot

Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]

Categories
Marketing

What is Datorama? (psst…. everything for Data)

Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But […]

Categories
Marketing

How much Marketing Spent to budget as % of Revenue? (Updated 2021)

Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. A nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient to grow it, in a quantum leap. While […]

Categories
IT Marketing Sales

4 Easy Steps to Align Sales with Marketing to Boost Revenue

This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as  53% of sales professionals are not pleased with […]

Categories
Marketing

Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud

** Happy April Fools Day! ** The below was just for fun… and isn’t a true ‘press release’ by Salesforce. Here are our for-real Salesforce Marketing Cloud articles. Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud San Francisco, April 1, 2019 — Salesforce today announced free Developer Orgs will be available for Salesforce Marketing […]

Categories
Marketing VIP Events & Salesforce User Groups

Salesforce Marketing Cloud Lessons Learnt

This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took up being a keynote speaker again, sharing […]

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