REVIEWS
Salesforce Marketing Cloud’s Social Studio is a middle-child. Overlooked. Misunderstood. So much so that Certification in Salesforce Marketing Cloud Social Studio is no longer obtainable – not many people took the exam. (CloudAnalysts was already certified and we actually worked with the Social Studio platform, which puts us in a excellent position to write this […]
Articles on marketing innovation with Salesforce Marketing Cloud
New Marketing Cloud Release is Now Live!
The new Salesforce Marketing Cloud Release offers a host of features. And with it, Salesforce is materialising its vision as #1 platform to unify and manage customer data; personalise content and offers with AI; engage across every channel and measure results. Listen to today’s webinar with the Feature Overview of the new Salesforce Marketing Cloud […]
Salesforce Marketing Cloud Case Study – How a SMB grew 40x
Looking for an inspiring Salesforce Marketing Cloud case study? Here’s one. Since implementing Salesforce, this company’s grown over 40x! Learn how. May I introduce Sureflap. This fantastic case study is fuelled by one company’s mission to create happy clients by improving the lives of the pet they love. Maybe because we love cats… but this […]
Salesforce Marketing Cloud “Summer 19” Release (video)
SALESFORCE MARKETING CLOUD Marketing Cloud has its own cadences, when it comes to period releases and upgrades. So, as we are the lead-experts in Marketing Cloud, let me extend my article on the Highlights of the Salesforce Summer 19 Release and share what’s new in Salesforce Marketing Cloud in a tat more detail in its […]
Clean Data for Best Marketing Automation with Pardot
Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]
What is Datorama? (psst…. everything for Data)
How much Marketing Spent to budget as % of Revenue? (Updated 2021)
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. A nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient to grow it, in a quantum leap. While […]
4 Easy Steps to Align Sales with Marketing to Boost Revenue
Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud
** Happy April Fools Day! ** The below was just for fun… and isn’t a true ‘press release’ by Salesforce. Here are our for-real Salesforce Marketing Cloud articles. Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud San Francisco, April 1, 2019 — Salesforce today announced free Developer Orgs will be available for Salesforce Marketing […]
Salesforce Marketing Cloud Lessons Learnt
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took up being a keynote speaker again, sharing […]
Google 360 SFMC Case Study – Demo at London Salesforce Marketing Cloud Meetup
Yesterday, at the London Salesforce Marketing Cloud User Group (newly dubbed by Salesforce as B2C Marketing User Group), we featured two talks: First, a demo of Commerce Cloud w Social & AI by Zara Ferjana, followed by our co-host Kerry Townsend (both from Accenture, who sponsored the venue of the event). Second talk was on […]
What’s New in Pardot Spring 19 – that you should know about
My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]
