REVIEWS
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But […]
Articles on marketing innovation with Salesforce Marketing Cloud
How much Marketing Spent to budget as % of Revenue? (Updated 2021)
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. A nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient to grow it, in a quantum leap. While […]
4 Easy Steps to Align Sales with Marketing to Boost Revenue
Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud
** Happy April Fools Day! ** The below was just for fun… and isn’t a true ‘press release’ by Salesforce. Here are our for-real Salesforce Marketing Cloud articles. Salesforce Offers Free Dev Orgs for Salesforce Marketing Cloud San Francisco, April 1, 2019 — Salesforce today announced free Developer Orgs will be available for Salesforce Marketing […]
Salesforce Marketing Cloud Lessons Learnt
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took up being a keynote speaker again, sharing […]
Google 360 SFMC Case Study – Demo at London Salesforce Marketing Cloud Meetup
Yesterday, at the London Salesforce Marketing Cloud User Group (newly dubbed by Salesforce as B2C Marketing User Group), we featured two talks: First, a demo of Commerce Cloud w Social & AI by Zara Ferjana, followed by our co-host Kerry Townsend (both from Accenture, who sponsored the venue of the event). Second talk was on […]
What’s New in Pardot Spring 19 – that you should know about
My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]
Marketing Cloud Personalisation Recommendation Engines
Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]
Salesforce for Events & Membership Implementation Success Guide
Getting ready to implement a Salesforce Events & Membership Software solution? Set your organisation up for success following our 5 implementation tips. If you manage an association, club or events company, and are looking for management solution, your first step is to decide on the members and event management platform that is best for you. […]
Guide to Salesforce and its Community Events in 2019
Is there such a thing as a Complete Guide to Salesforce and Salesforce Community Events in 2019? New events popping up all the time. That’s why I’ll update this post throughout the year. You can now plan for attending for many events today. There are a few different kind of Salesforce events, many are annually […]
5 Steps to Designing an Effective Marketing Automation Team
It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot*. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]
Salesforce Roadmap with Customer 360 & Einstein Artificial Intelligence (videos)
For us at CloudAnalysts, Salesforce implementation consultants who like to be at the forefront of delivering customer-centricity, — for us, the best of Dreamforce 2018 means a formidable step ahead into the future (2019 and beyond), particularly with Einstein Voice and Customer 360. Best of Dreamforce 2018: Learn the details here and get ready.Your Salesforce […]
