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IT Marketing Sales

Salesforce Lightning Benefits for Sales Reps & Business Managers (video)

Gain an overview of significant potential Salesforce Lightning benefits for Sales AEs and management, and learn how to best manage your migration to Lightning for more successful adoption and sales results. 2017 might well be the year to get serious about Lightning and start learning about it, experimenting, or build your own company’s Lightning Roadmap. We’re […]

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Marketing Sales Small Business

10 Ways to Win Online Holiday Sales

Big block retailers start working on ways to create online holiday sales in July/August. If your company hasn’t put a holiday revenue-driving campaign in place just yet, do it now. Mid-October is not too late for the agile to cream off some opportunities that the season pertains using online marketing and eCommerce techniques. We’ll help […]

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Marketing

Influencer Marketing Tips – To Win Bloggers’ Goodwill

:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]

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Marketing Small Business

14 Top Sources of Free Stock Images to Promote your Content and Improve your Email Marketing

A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]

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Marketing Small Business

12 Landing Page Design Best Practices

With these 12 true & tried tips, you can level with landing page design best practices of some of the most successful internet companies. And they’re easy to do, so why not? When B2B companies adopt a marketing automation platform such as Salesforce Pardot to take centerstage into their digital marketing, they are often challenged […]

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IT Marketing

Elevate Customer Journeys with LiveMessage (Salesforce for Messenger)

(Updated March 2019)  Wouldn’t it be great if you could  bring your prospects’ Facebook Messenger chats directly into Salesforce? And then – if appropriate – convert them into a sales? Or, pop them into a 10-week follow-up email marketing campaign? Or, completely handle their customer service case in Salesforce, right there and then?! Well, you […]

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Marketing

Social Media Platforms: which are best for your Brand?

From Linkedin to Instagram, your brand can reach additional audiences on a range of social media platforms. As each platform has different audiences and different communication features, you can share your brand stories in tailored ways as you guide your customers on their journeys on these platforms. Selecting the social media platforms that are best […]

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Marketing Small Business

Facebook Starter Guide for Small Business eCommerce Infographic

So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]

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Marketing

Marketing Automation Model

Customer-centric Marketing Automation Model We often use our Marketing Automation Model to structure to consulting engagements. It is useful for marketing automation planning, Pardot platform configuration setup and email marketing training. As a holistic model, it is customer-centric and gives regards to the notion that email automation is just one of several dimensions of digital […]

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Marketing Small Business

4 Reasons for Local SEO for Healthcare Practitioners

Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness  practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind.  Yet, spending a bit of effort on local SEO marketing will really help you build your business. Local SEO (stands for ‘Search […]

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Marketing

Social Commerce: Why Brands Should Be on Facebook

Some companies like Salesforce have exploited the benefits and features of Facebook with gusto. They’ve done so for years. As a result, today, they are true Facebook brand building virtuosos.  They have a complete sets of inter-related, interactive Facebook pages for specific interactions with prospects and customers.  Salesforce.com’s set of Facebook pages for the live-presentations […]

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IT Marketing

Salesforce Innovation in Italy (#sfmit)

Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]