REVIEWS
A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]
Articles on marketing innovation with Salesforce Marketing Cloud
12 Landing Page Design Best Practices
With these 12 true & tried tips, you can level with landing page design best practices of some of the most successful internet companies. And they’re easy to do, so why not? When B2B companies adopt a marketing automation platform such as Salesforce Pardot* to take centerstage into their digital marketing, they are often challenged […]
Elevate Customer Journeys with LiveMessage (Salesforce for Messenger)
(Updated March 2019) Wouldn’t it be great if you could bring your prospects’ Facebook Messenger chats directly into Salesforce? And then – if appropriate – convert them into a sales? Or, pop them into a 10-week follow-up email marketing campaign? Or, completely handle their customer service case in Salesforce, right there and then?! Well, you […]
Which social media platforms are best for your brand?
From Linkedin to Instagram, your brand can reach additional audiences on a range of social media platforms. As each platform has different audiences and different communication features, you can share your brand stories in tailored ways as you guide your customers on their journeys on these platforms. Selecting the social media platforms that are best […]
Facebook Starter Guide for Small Business eCommerce Infographic
So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]
Marketing Automation Model
Customer-centric Marketing Automation Model We often use our Marketing Automation Model to structure to consulting engagements. It is useful for marketing automation planning, Pardot platform configuration setup and email marketing training. As a holistic model, it is customer-centric and gives regards to the notion that email automation is just one of several dimensions of digital […]
4 Reasons for Local SEO for Healthcare Practitioners
Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind. Yet, spending a bit of effort on local SEO marketing will really help you build your business. Local SEO (stands for ‘Search […]
Social Commerce: Why Brands Should Be on Facebook
Some companies like Salesforce have exploited the benefits and features of Facebook with gusto. They’ve done so for years. As a result, today, they are true Facebook brand building virtuosos. They have a complete sets of inter-related, interactive Facebook pages for specific interactions with prospects and customers. Salesforce.com’s set of Facebook pages for the live-presentations […]
Salesforce Innovation in Italy (#sfmit)
Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]
Customer Experience
:: Customer Experience Management isn’t yet – but soon will be – strategic :: As corporate attention to Customer Experience Management (CEM) increases, new information becomes available to help use walk through the maze towards success. Research firm Forrester has been actively working in this field and suggests that customer experience professionals can expect the […]
Make your Social Media Plan Result in Business Success
Salesforce Marketing Cloud, Front and Back Office
Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]
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