REVIEWS
Update 2021. We were thrilled with our last Brighton User Group event on Salesforce Einstein 101. Was that already 4 years ago that?! Amazing how the vision is alive today, in 2021. Sanjay Pradhan, Principal Solutions Engineer, and his colleague Simon Cook, Principal Platform Solution Engineer – both at Salesforce – gave a dazzling presentation on […]
Articles on marketing innovation with Salesforce Marketing Cloud
GDPR: What You Need to Know Today
Hold company information? Engaged in digital marketing? If so, it’s important to prepare now for new EU data protection legislation, GDPR, – effective May 25 2018. GDPR regulates the processing of personal data about EU individuals. Non-compliance fines can be exorbitant, crippling your company. Clean up your data storage, treatment and marketing automation-practices and other […]
Salesforce Lightning Benefits for Sales Reps & Business Managers (video)
Gain an overview of significant potential Salesforce Lightning benefits for Sales AEs and management, and learn how to best manage your migration to Lightning for more successful adoption and sales results. 2017 might well be the year to get serious about Lightning and start learning about it, experimenting, or build your own company’s Lightning Roadmap. We’re […]
10 ways to create online holiday sales
Big block retailers start working on ways to create online holiday sales in July/August. If your company hasn’t put a holiday revenue-driving campaign in place just yet, do it now. Mid-October is not too late for the agile to cream off some holiday opportunities using online marketing and eCommerce techniques. We’ll help you on your […]
Influencer Marketing Tips – To Win Bloggers’ Goodwill
:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]
14 Top Sources of Free Stock Images to Promote your Content and Improve your Email Marketing
A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]
12 Landing Page Design Best Practices
With these 12 true & tried tips, you can level with landing page design best practices of some of the most successful internet companies. And they’re easy to do, so why not? When B2B companies adopt a marketing automation platform such as Salesforce Pardot* to take centerstage into their digital marketing, they are often challenged […]
Elevate customer journeys with Messaging
Elevate your customer journeys with Messaging from Salesforce. With Messaging, you can exchange messages with customers from your website, mobile app, Facebook page, WhatsApp account, or over text. What you can do with Messaging in Salesforce You can pick the channels that are best to communicate with your customers. Then you can communicate in various […]
Which social media platforms are best for your brand?
From Linkedin to Instagram, your brand can reach additional audiences on a range of social media platforms. As each platform has different audiences and different communication features, you can share your brand stories in tailored ways as you guide your customers on their journeys on these platforms. Selecting the social media platforms that are best […]
Facebook Starter Guide for Small Business eCommerce Infographic
So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]
Marketing Automation Model
Customer-centric Marketing Automation Model We often use our Marketing Automation Model to structure to consulting engagements. It is useful for marketing automation planning, Pardot platform configuration setup and email marketing training. As a holistic model, it is customer-centric and gives regards to the notion that email automation is just one of several dimensions of digital […]
4 Reasons for Local SEO for Healthcare Practitioners
Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind. Yet, spending a bit of effort on local SEO marketing will really help you build your business. Local SEO (stands for ‘Search […]
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