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Marketing

Customer Experience

:: Customer Experience Management isn’t yet – but soon will be – strategic :: As corporate attention to Customer Experience Management (CEM) increases, new information becomes available to help use walk through the maze towards success. Research firm Forrester has been actively working in this field and suggests that customer experience professionals can expect the […]

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Marketing

Make your Social Media Plan Result in Business Success

Here’s how to create a Social Media Plan that Works for your Sales & Marketing in 2021: It should include a social media strategy, and specific plans for monitoring and engagement. Social Media Plan by Channel Choice While there is great overlap between social media channels, such as Twitter, Facebook, LinkedIn, We-Heart-it, Pinterest, Instagram, and […]

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IT Marketing

Salesforce Marketing Cloud, Front and Back Office

Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]

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Marketing

Social Media at the Olympics

In general in social media, but particularly regarding social media at the olympics, a lot can happen in 4 years. Take a look at the power of Social Media, namely Facebook and Twitter, during the London 2012 Olympics as compared to Beijing 2008. Let’s start with Twitter. Twitter What do you think were the top […]

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Marketing

Social Media Revenue $17B in 2012

Things have become quite exciting in the world of social media. In 2012, its revenue is forecast to grow 43% from last year’s $12B to almost $17B.  Of course, these are worldwide numbers as the world of social media is increasingly globally significant. This forecast is part of a just-released study by research firm Gartner […]

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Marketing Sales

Real-Time Decisions for Sales and Marketing. In Your Strategy Today?

For the past decade, companies have been increasingly caring about social media. They can after all, be really effective business communication channels. But they do mean real-time decisions for sales and marketing. Are you ready? Companies use it to increasing their demand generation strategies using Facebook Fan Pages, Corporate Twitter accounts, beautiful Pinterest photographs,  and […]

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IT Marketing

Salesforce Radian6 Delivers New Insights Technologies and Ecosystem

New Insights technologies enable social enterprises to understand sentiment, intent and demographics across multiple languages for billions of social conversations World’s first Insights ecosystem delivers breakthrough social analytics from industry leaders Clarabridge, Klout, Lymbix, OpenAmplify, OpenCalais, PeekAnalytics and Solariat SAN FRANCISCO — Salesforce.com (NYSE: CRM), the enterprise cloud computing company (http://www.salesforce.com/cloudcomputing/), today announced new Salesforce […]