REVIEWS
Some companies like Salesforce have exploited the benefits and features of Facebook with gusto. They’ve done so for years. As a result, today, they are true Facebook brand building virtuosos. They have a complete sets of inter-related, interactive Facebook pages for specific interactions with prospects and customers. Salesforce.com’s set of Facebook pages for the live-presentations […]
Articles on marketing innovation with Salesforce Marketing Cloud
Salesforce Innovation in Italy (#sfmit)
Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]
The Customer Experience: strategic and important
We recognised it back in 2013: the Customer Experience Management will soon will be strategic and important. As corporate attention to Customer Experience Management (CEM) increases, new information becomes available to help use walk through the maze towards success. Research firm Forrester has been actively working in this field and suggests that customer experience professionals […]
How to make your social media plan result in business success
Salesforce Marketing Cloud, Front and Back Office
Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]
Social Media at the Olympics
In general in social media, but particularly regarding social media at the olympics, a lot can happen in 4 years. Take a look at the power of Social Media, namely Facebook and Twitter, during the London 2012 Olympics as compared to Beijing 2008. Let’s start with Twitter. Twitter What do you think were the top […]
Social Media Revenue $17B in 2012
Things have become quite exciting in the world of social media. In 2012, its revenue is forecast to grow 43% from last year’s $12B to almost $17B. Of course, these are worldwide numbers as the world of social media is increasingly globally significant. This forecast is part of a just-released study by research firm Gartner […]
Real-Time Decisions for Sales and Marketing. In Your Strategy Today?
For the past decade, companies have been increasingly caring about social media. They can after all, be really effective business communication channels. But they do mean real-time decisions for sales and marketing. Are you ready? Companies use it to increasing their demand generation strategies using Facebook Fan Pages, Corporate Twitter accounts, beautiful Pinterest photographs, and […]
Salesforce Radian6 Delivers New Insights Technologies and Ecosystem
New Insights technologies enable social enterprises to understand sentiment, intent and demographics across multiple languages for billions of social conversations World’s first Insights ecosystem delivers breakthrough social analytics from industry leaders Clarabridge, Klout, Lymbix, OpenAmplify, OpenCalais, PeekAnalytics and Solariat SAN FRANCISCO — Salesforce.com (NYSE: CRM), the enterprise cloud computing company (http://www.salesforce.com/cloudcomputing/), today announced new Salesforce […]
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