REVIEWS
Gartner positions Salesforce Marketing Cloud Account Engagement (Pardot) as a leader on its Magic Quadrant for B2B Marketing. That’s 5 years in a row. This year (9/2022), the industry research firm rated Pardot as the leader with the greatest completion of vision. This is why companies in the mid-market and large enterprises in a variety […]
What is Marketing Cloud Account Engagement Optimizer
You might have heard about it but wonder what the Salesforce Marketing Cloud Account Engagement Optimizer (or Pardot Optimizer) actually is. It’s brand new, and still in beta, but it could be a rather handy feature for most of us, so here we go: let me explain all. In a nutshell, the Pardot Optimizer helps […]
Using Pardot for events – Howto & Tips
Contact form spam protection in Pardot – 10+ ways to prevent form spam
Pardot Name change to Marketing Cloud Account Engagement
Just hours ago, Salesforce announced the Pardot name change to Marketing Cloud Account Engagement along with 4 other Marketing Cloud name changes: Pardot > Marketing Cloud Account Engagement. Salesforce CDP > Marketing Cloud Customer Data Platform. Interaction Studio > Marketing Cloud Personalisation. Datorama > Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud > Intelligence Reports […]
New Pardot Landing Page Builder – Coming Up Next!
Pardot Release Notes Summer 2021
Update Oct 23: these Pardot release notes summer 2021 are now superseded by this Salesforce Winter 23 Release Notes Best Free Features – article. Previewing the Pardot Release Notes Summer 2021, we’re happy to announce that some very exciting new features are coming up. Check ‘m out! The previews of the Pardot Release Notes Summer […]
Benefits of Pardot Lightning App
Besides the new single login for both Salesforce and Pardot, we see several other benefits of the Pardot Lightning App you will want to take advantage of today: Benefits #1 of the Pardot Lightning App: All people in 1 place The Pardot Lightning App shows all your visitors, prospects, leads and contacts into 1 place, […]
Account-based marketing just got better (Terminus + Pardot)
What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]
Highlights Salesforce Release Notes Summer 20 – Starting with Pardot
My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]
CloudAnalysts officially Salesforce ABM Accredited Partner
Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]
Why Salesforce Pardot Connected Campaigns are ‘a Blessing’
OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]
