The Pardot marketing calendar is a powerful tool that can help marketing teams plan and execute effective campaigns. We note however that many companies are completely ignoring this part of the application. However with its user-friendly interface and actually practical set of features, it can help you stay organised, plan campaigns ahead of time, and analyse campaign performance. Here are some tips to help you make the most of the calendar, and hopefully you’ll get inspired to start using it also!
Tip #1: Plan Ahead with the Pardot Marketing Calendar
One of the biggest advantages of using a calendar that’s built into the marketing automation platform, is the ability to plan campaigns ahead of time. By creating a campaign in the calendar, you can add tasks, set deadlines, and assign team members. This can help ensure that all tasks are completed on time, and that the campaign is launched successfully.
Tip #2: Color-code your campaigns and tag tasks with icons for easy management
As you can see, Pardot’s calendar tool allows you to colour-code campaigns, tasks, and events. This can be useful when managing multiple campaigns or working with a large team. Assigning specific colours to different campaigns or tasks can make it easier to identify them at a glance and prioritise tasks accordingly.
Tip #3: Collaborate in Real-Time with Your Team Using Pardot Marketing Calendar
The Pardot marketing calendar allows you to collaborate with your team members in real-time. By sharing the calendar with your team, you can ensure that everyone is on the same page and that everyone is aware of upcoming campaigns, tasks, and deadlines. This can help improve communication and reduce the risk of missed deadlines or miscommunication.
Tip #4: Track and Analyse Your Campaign Performance with Pardot Marketing Calendar
The calendar functionality allows you to track the performance of your campaigns: Use the links! By analysing campaign data, you can gain insights into what works and what doesn’t work. This can help you optimise your campaigns for better results and improve your overall marketing strategy.
Tip #5: Integrate Pardot Marketing Calendar with Other Marketing Tools for Better Insights
The Pardot marketing calendar can be integrated with other marketing tools, such as Salesforce, Google Analytics, and social media platforms. This can help you get a complete view of your marketing data and streamline your marketing efforts.
This brings me back to the prior tip’s illustration: You can use the URL link field to go to the Salesforce campaign page, or alternatively to Asana or even a shared Google sheet. Or for webinars, you can link to your webinar login page — however you want to organise yourself.
Tip #6: Keep your Account in Good Order with the Pardot Marketing Calendar
The Pardot marketing calendar is also an ideal location to keep track of performing routine account management tasks, such as removing old lists and automations. This good Pardot account management habit along the new MC Account Engagement Optimizer, it’s super simple to stay neat and tidy and keep things working smoothly.
Did you know that Pardot was acquired by Salesforce in 2013? Since then, Pardot has become one of the leading marketing automation platforms, helping businesses of all sizes improve their marketing strategy. Even though it’s now renamed as ‘Marketing Cloud Account Engagement’, make no mistake: it’s a solid platform in its own right, that is increasingly able to leverage Salesforce CRM’s extensive functionality and getting better all the time.
Over to you
Are you in? The Pardot marketing calendar is a valuable tool for marketers who want to stay organised, plan campaigns ahead of time, and analyse campaign performance. By following these tips, you can make the most of the tool and boost your marketing strategy.
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Last Updated on November 12, 2023