REVIEWSEver considered as to why you should outsource your B2B Marketing Automation Production?
As part of our ongoing services in Salesforce Marketing Cloud Account Engagement (Pardot), we help some of our clients with their actual marketing automation assets production as well as Pardot configuration. It makes total sense for these companies to do so.
Why outsource your B2B Marketing Automation Production?
Here are their reasons for doing so, that you may consider as well:
- Gain instant access to top expert experience. Our knowledge base of what works and what doesn’t and all the gotchas is constantly available to them. We deliver campaigns with best-of-breed ideas plus Salesforce’s latest features enabled.
- Save costs. Because this is our bread ‘n butter, we do this in a fraction of the time that an internal resource would be able to pull all of this together. In contrast, building an internal team is both risky and costly. It goes far beyond the actual salary of some additional staff. Working with CloudAnalysts on a retainer basis, also makes costs predictable.
- Increased efficiency. As we are both marketing experts and Salesforce & Marketing Cloud Account Engagement experts (aka Pardot experts), we ensure that everything is as automated as possible within the budget. Contrast that with the prior scenario of individual emails being sent manually. We set the company up for growth with every single email campaign.
- Fast response to seasonality and economic changes. Unlike your internal resources team, we can quickly expand the resources we apply to your business to take on the extra work needed when you have for example a series of conferences coming up. Or if your business is highly cyclical and a peak is coming up, we’ve got you covered.
- Strategic considerations are included. When you hire CloudAnalysts for your email marketing production, we work for you on both a tactical and strategic level. While we help you deliver your next email campaigns, we are also strategists who help and encourage you to make the right strategic choices.
- Get better reporting and more usage out your data. Inhouse marketing automation production staff may not always focus on building campaign reporting insights when they are working on your email campaigns. We do. And as we are also Salesforce experts, we help companies extend their MC Account Engagement / Pardot reporting with Salesforce reports, dashboards, and more.
- Focus on your expertise. Outsourcing marketing automation production means your staff can work on what you do best and what matters most to your business.
- Maximise ROI of your marketing automation platform. Let’s face it, a marketing automation platform that has all the bells and whistles needed, is not cheap. We encourage clients to use more of their marketing automation platform, and get better ROI.
Considering to Outsource your B2B Marketing Automation Production
Every client has his own reasons for working with CloudAnalysts in marketing automation. Unlike other Salesforce partners, we do a lot more than setting up Pardot in a quickstart mode after you have just purchased it.
A Pardot quickstart actually leads to a no-start. We help you succeed with the software: quickstart + the Pardot & Salesforce configuration that matters + Managed Services for technical upkeep + Marketing automation Production Support — get all as needed.
Interested to learn more what our support could look like for you? Book some time with one of our experts to discuss your situation and aspiration.
Last Updated on May 9, 2023
