Privacy Policy

Nov 15, 2023

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This privacy policy explains what we do with personal data. Please read it carefully. If there is anything you don’t understand, please email us ‘enquiries at CloudAnalysts dot com’ and we will be happy to explain further.

We last updated this privacy policy on the 13th of April 2023. As our various services grow and evolve, and as changes in the law arise, we may need to update it from time to time. Updated versions will be posted on this page. If appropriate, we will also notify those affected by email of any significant changes.

Who we are

We are trading as CloudAnalysts, and are an official Silver or Ridge-tier Salesforce Consulting Partner. Our website address is: CloudAnalysts is the trading name that is owned and operated by Aryta Ltd. (Hereafter: “CloudAnalysts”), registered in London, UK.

Learn more about us and our Salesforce Consultancy Services UK.

What personal data we collect and why we collect it

Contact forms

We collect information via our contact forms which are then kept in our CRM and marketing automation platforms for the purpose of serving your immediate and longer term needs for our services in sales, service & marketing support as well as Salesforce Sales, Service, Community, Nonprofit, Pardot and Marketing Cloud implementation needs. Over time, aggregate insights will be used for business development purposes.

If you come to any of our user groups, i.e. London Marketing Cloud User group or the Brighton Salesforce User Group, we hold some of your contact details in Meetup, Eventbrite, Pardot and/or the Salesforce Trailblazer Community portal, so we can easily invite you again for upcoming sessions and/or respond to your outstanding requests.  We will hold this information till it no longer serves that purpose.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Overall, we mostly use cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. By continuing to use this site, you consent to the use of cookies. Other cookies we collect are for analytical and marketing purposes. Most notably, we use Pardot, Google Analytics and Clicky’s tracking cookies. See our Cookies Policy page for details.


We use Google Analytics with Audiences Demographics and Interest Reports to help us optimise our digital communication, advertising  and services. 

To opt out of your data being recorded by Google Analytics: .  


Our website is not designed for or directed at children 13 years of age or younger, and CloudAnalysts does not intentionally collect or maintain personal data about anyone under this age.

Link to third party sites

CloudAnalysts may provide links to third party websites or information as a service to our users. If you use these links, you will leave our site. Including affiliate links, such links do not constitute or imply an endorsement, sponsorship, or recommendation by CloudAnalysts of the third party, the third party website, or the information contained therein, and CloudAnalysts shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


CloudAnalysts has implemented generally accepted standards of technology and operational security to protect personal data from loss, misuse, alteration, or destruction. Only authorised CloudAnalysts personnel and third party service providers are provided access to personal data, and these employees and service providers are required to treat this information as confidential. Despite these precautions however, CloudAnalysts cannot guarantee that unauthorised persons will not obtain access to your personal data.

Who we share your data with & how long we retain your data

Data retention

CloudAnalysts retains personal data, as necessary, for the duration of the relevant business relationship.  We may also retain personal data for longer than the duration of the business relationship should we need to retain it to protect ourselves against legal claims, use it for analysis or historical record-keeping, or comply with our information management policies and schedules.

If you request that we delete your personal data, CloudAnalysts will make reasonable attempts to delete all instances of the information in their entirety. For requests for access, corrections, or deletion, please refer to the “Your Rights” section of this Privacy Policy.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Your Rights – What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments and form entries may be checked through an automated spam detection service.

What third parties we receive data from

Google Analytics, Facebook, Twitter, Pinterest, Linkedin and other related social media sites and their plugins may bring us cookied information through our connectors, forms, etc.

We don’t purchase nor sell email addresses or private personal information.

What automated decision making and/or profiling we do with user data

At this stage no automated decision making nor profiling is intended, other than the obvious: form fills do receive autoresponders and are put onto email lists to receive bespoke correspondence in response to their enquiries and stated interests.

If you have any further questions, contact us, and leave a brief description of your concern or question.

Interested to learn more?

We would be very happy to help you.