Salesforce Consultants Leadership Team

Mar 12, 2019

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Our Salesforce consulting services are led by Jimson Lee and Astrid van Dorst. Jimson is a long-term IT industry-expert, while Astrid is a strategist at heart with extensive strategic online marketing consulting experience.

Jimson Lee

Managing Director, Salesforce Solution Architect, Multi-cloud and Marketing Cloud Expert.

Technical Salesforce consulting projects are led by co-founder Jimson Lee.

Experience IT Professional

Jimson has been an advisor in the IT industry for over 25 years.

Prior to, he headed up the Salesforce Marketing Cloud Practice at MakePositive, and was Director of Managed Services for Tquila Salesforce consultant firm.

Jimson was a long-term Senior Consultant at Sierra Systems Group (Golden Gate Capital, a leading private equity firm with $9 billion in capital under management).

He holds a Bachelor Degree and a Certificate from McGill University in Physiology and Management Information Systems.

CloudAnalysts Leadership Team

14x Salesforce certified,

including all Marketing Cloud

and all Pardot certs

Astrid van Dorst

CEO, Salesforce Multi-cloud, Pardot and Marketing Cloud Expert.

“If you want to get things done and your project implemented in the best way for your business, hire Astrid. ”

— said one of our associates. He’s right.

Digital Marketing Consultants,, Astrid van Dorst, MD
10x Salesforce certified/accredited, including the full suite of Marketing Cloud and Pardot.

Strategic business & digital marketing expert

Besides being a strong project manager, Astrid handles business process management, digital marketing consulting, and change management with coaching and training.  She works with client teams, consultants and associates to help companies embrace modern marketing to realise company targets and objectives.

She has 20 years of hands-on experience in digital marketing and website development and has managed a portfolio of profitable blog brands for the last 10 years.

Astrid is also an ex-Senior Analyst with Gartner, the world’s leading technology research firm. She covered the B2C worldwide internet marketing and sales, aligning a team of 16 Sr Analysts around the world. Astrid has 8+ years experience as a senior strategy consultant With Accenture, KMPG, and her own consultancy in Australia. She holds an MBA in International Business, Finance and Marketing from New York University.

Astrid became one of the first few Salesforce-Certified Pardot Consultants in EMEA early 2015. Today she holds 10 Salesforce certifications and accreditations ranging from Salesforce Certified CRM Administrator to Salesforce Marketing Cloud Email Consultant and CDP Expert.

Van Dorst was a pioneer in Digital Marketing and eCommerce, and has taught a range of subjects in this field at Silicon Valley’s Foothill-De Anza College, back in the late 1990’s.

Besides an MBA from New York University, she holds a (multi-year degree) certification in interactive & internet technologies (HTML, eCommerce, Java and Relational Database Management.)

Recognised as Thought-Leaders

Most recently, Jimson was asked to design and teach consultants around the world to obtain the certified Data Cloud Consultant credential by industry leading training organisation, Revolent.

Jimson spoke on CDP at Salesforce London’s Calling conference.

Meanwhile Astrid has been recognised in the top Global Thought Leaders and Influencers on CRM, Cloud Computing and related technology topics by Thinkers360, every year since 2019.

Both Astrid and Jimson were pointed out as the top 25 professionals to meet at London Salesforce World Tour in 2018.

Both speak frequently for Salesforce user groups and have been user group leaders for since 2016.

Interested to learn more?

We would be very happy to help you.

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