Salesforce Consultancy Leadership Team

Our Salesforce consulting services are led by IT industry-expert Jimson Lee and ex- Senior Accenture Consultant and ex-Senior Gartner Analyst, Astrid van Dorst.

Jimson Lee

Managing Director, Salesforce Solution Architect, Multi-cloud and Marketing Cloud Expert.

Technical Salesforce consulting projects are led by co-founder Jimson Lee.

Jimson has been an advisor in the IT industry for over 25 years.

Prior to CloudAnalysts.com, he headed up the Salesforce Marketing Cloud Practice at MakePositive, and was Director of Managed Services for Tquila Salesforce consultant firm.

Jimson was a long-term Senior Consultant at Sierra Systems Group (Golden Gate Capital, a leading private equity firm with $9 billion in capital under management).

He holds a Bachelor Degree and a Certificate from McGill University in Physiology and Management Information Systems.

Astrid van Dorst

CEO, Lead Business & Digital Marketing Consultant.

If you want to get things done and your project implemented in the best way for your business, hire Astrid.

Astrid specialises in strategic digital marketing.

Besides being a strong project manager, Astrid handles business process management, digital marketing consulting, and change management with coaching and training.  She works with client teams, consultants and associates to help companies embrace modern marketing to realise company targets and objectives.

She has 20 years of hands-on experience in digital marketing and website development and has managed a portfolio of profitable blog brands for the last 10 years.


Astrid is also an ex-Senior Analyst with Gartner, the world’s leading technology research firm. She covered the B2C worldwide internet marketing and sales, aligning a team of 16 Sr Analysts around the world. Astrid has 8+ years experience as a senior strategy consultant With Accenture, KMPG, and her own consultancy in Australia. She holds an MBA in International Business, Finance and Marketing from New York University.

Astrid became one of the first few Salesforce-Certified Pardot Consultants in EMEA early 2015. She is a Salesforce Certified CRM Administrator, a Salesforce Certified Marketing Cloud Email Specialist.

Van Dorst has been a pioneer in Web Marketing and eCommerce, and has taught a range of subjects in this field at Silicon Valley’s Foothill-De Anza College. Besides an MBA from New York University, she holds a (multi-year degree) certification in interactive & internet technologies (HTML, eCommerce, Java and Relational Database Management; graphics – video software, including Photoshop, Illustrator and Premiere.)

Recognised Thought-Leaders

Both Astrid and Jimson were pointed out as the top 25 professionals to meet at London Salesforce World Tour. Astrid is in the top 20 Global Thought Leaders and Influencers on Cloud Computing (Thinkers360).

Jimson and Astrid manage the CloudAnalysts’ team of highly skilled  Salesforce consultants and developers working on assignments.