• Cookie Policy (UK)

Certified Salesforce Partner UK - Salesforce Consultants - Salesforce Solutions

Consultants in Salesforce Marketing Cloud CDP Marketing Cloud Account Engagement - Top Certified & Experienced - 5/5 CSAT

Call +44 (0)330 808 3317
Salesforce consultant - marketing consultants, Salesforce partner UK REVIEWS
  • SALESFORCE CONSULTING
    • Pardot Consulting
      • Pardot Services to support your ongoing success
    • Marketing Cloud Consulting
    • CDP Implementation Consultants
    • Sales Cloud Consulting
      • Salesforce Managed Services
    • Salesforce Service Cloud Consulting
    • Salesforce integrators for ISV partners
      • Campaign Monitor for Salesforce
      • Emma for Salesforce
      • The Best Email Marketing Packages for Small Business
    • Salesforce Community Cloud Implementation
  • CLIENT SUCCESS
    • Clients Who Trust Us
    • Testimonials
    • Healthcare Case Study – Patient Communication
    • Salesforce nonprofit case study – LoveYourBrain’s marketing automation platform migration
    • Marketing Cloud Case Study for Church Community
    • Salesforce Marketing Cloud Case Study: Luxury Membership Club
  • ABOUT
    • Our Leadership
    • Our Team
      • Jobs
    • Our 1% Pledge
    • Press
  • BOOK A DISCOVERY CALL
  • CONTACT
    • Contact us by email
    • Call us at +44 (0)330 808 3317
    • Ask us a question
    • Get a Salesforce Demo
    • Marketing Cloud Prep Workshop
  • RESOURCES
    • What is Salesforce
      • What lies ahead: Salesforce Roadmap in 4 min videos
    • Marketing Cloud
      • Salesforce Marketing Cloud Case Study – B2B2C – Great read for Cat lovers
      • Salesforce Marketing Cloud FAQ
    • Salesforce CDP
    • Pardot
      • Pardot Naming Convention Generator
      • Guinness World Records Pardot Case Study
    • Sales Cloud
      • Hospitality Case Study
      • Grow Your Business Successfully with Salesforce CPQ
      • Campaign Monitor for Salesforce
    • Service Cloud
    • Salesforce Communities
    • Strategic Marketing
    • Other Digital Marketing Platforms and Tools
      • SEcockpit for SEO
      • Trendemon for Journey Optimising
      • Hootsuite for Social Mgt
      • WordPress
  • SALESFORCE BLOG
    • Insights for Marketing
    • For Sales & RevOps
    • Small Business Tips
    • Tips & Tools for Service
    • For Salesforce Leadership
    • Our Salesforce Webinars & Events

Intelligent Marketing, the Future of Salesforce Marketing Cloud

November 22, 2017 By ASTRID VAN DORST

INTELLIGENT MARKETING

intelligent marketing

Two major development announced that forge more intelligent marketing:

A. In the Dreamforce keynote a year ago, Salesforce announced that Google & Salesforce will start to work better together. Specifically, the paid-version of Google Analytics 360 Platform will integrate with Salesforce Sales Cloud and Salesforce Marketing Cloud. Plus, Gmail and Salesforce will be more tightly integrated. These are major development as CRM and email integration are paramount for sales agent workflow and email success. Analytics are a slice of heaven for the measuring marketeer, and of course, a bit enabler of intelligent marketing.
Today, in 2019, this development is WELL on its way. Review our videos of what will be next in 2019 and beyond (https://cloudanalysts.com/best-of-dreamforce-2018/)

B. In its B2C marketing keynote “Trailblazing in the Age of Intelligent Marketing” at Dreamforce, Salesforce revealed how new capabilities of its Marketing Cloud platform enable your marketing to take on a new level of sophistication to eclipse everything you’ve ever done before.

Artificial intelligence will become so integral to Marketing, that we’ll start naming them in the same breath… intelligent marketing.

To underpin and enable your marketing transformation, Salesforce announced 12 major new platform features, developments and strategic partnerships for 2018. Building upon our foundation article What does Salesforce Marketing Cloud do, here’s what new and improved as announced at Dreamforce 2017:

 

EMAIL STUDIO

1. In Email Studio, AI-enabled Einstein Engagement Scoring now offers marketers can insights into customer actions; monitor the health of their customer base; creates recommended audiences to target; and use predicted scores to segment and personalise messages, channels, and content.

2. In Email Studio, email templates are made up of blocks, for images, text, dynamic content, etc. At Dreamforce, Salesforce introduced the Carousel Content Block – a new block format that allows you to rotate five images in a subscriber’s inbox. Like other blocks, they are easy create with simple drag-and-drop. Available immediately.

 

JOURNEY BUILDER

3. Distributed Marketing is a new Marketing Cloud solution for B2B2C organisations that sell through partners, owners, agents, or dealers. It allows them to create a unified experience across every customer touchpoint. This easy-to-use tool for distributed team members to send personalised messages, helps companies control the customer experience. (Limited pilot.)

4. Journey Templates Create new journeys from a set of predefined templates. Templates are based on standard use cases, customer lifecycle stage, or complexity, and provide guided setup and content recommendations. (Available in 2018.)

5. When someone joins a community, the new Community Cloud and Journey Builder Entry Event creates an onboarding journey, guiding new members with prompts to take steps to become more engaged in your community by updating their profile, uploading a photo, and more. (Available now.)

6. Marketing Command Center offers a real-time, interactive view of the digital touchpoints between a company and their customers. The product brings together data from Email Studio, Journey Builder, Social Studio, Service Cloud, and now Sales Cloud and Einstein Analytics. Available now.

 

MOBILE STUDIO

7. Mobile Studio’s MobilePush now allows Marketers to create engaging push notifications with rich media for more branding & message impact. Messages can include images, audio, GIFs, and videos. Available now.

8. Also in Mobile Studio’s MobilePush is now the option to add an inbox Message along with a push notification. By offering consumers multiple touch-points, Marketers can create more contextual mobile app engagement experiences. Available now.

 

ADVERTISING STUDIO

9. Advertisers, you can now measure your B2B ad spend more effectively. Lead Analytics for Facebook allows you to see detailed information on who has engaged with their content, spoken with a sales rep, or made a purchase as a result of a Facebook ad. (Available now.)

10. The introduction of Journey Builder Advertising means that Marketers can now create and insert Facebook advertising campaigns directly into Journey Builder, which helps extend the reach and effectiveness of email campaigns. Fabulous. (Available now.)

 

DATA MANAGEMENT

11. Salesforce Marketing Cloud now includes Data Studio – a data-sharing platform that allows marketers to find and activate new, richer audiences while allowing publishers to monetise their data by provisioning it in a transparent way to trusted partners. Available now.

Furthermore, B2C DMP Integration — Salesforce DMP will be the only DMP to offer bi-directional first-party data flow between the DMP and Email Studio, which is the largest email service provider (ESP) in the world. This leading-edge functionality enables users to leverage first-party data to activate segments from DMP to Marketing Cloud, which will improve and refine targeting, enhance content personaliSation, and fine-tune suppression across both email and digital media. (Available in 2018.)

Einstein Segmentation — Salesforce DMP is the first DMP with the ability to leverage AI to analyse trillions of data combinations and deepen your understanding of your customers. This machine-driven analysis provides users with rich customer insights that only AI can surface, enabling marketers to drive further personalisation based on a much deeper understanding of target consumers. (Available in 2018.)

SOCIAL STUDIO

12. Social Studio is becoming more exciting as well as Einstein Social Insights use artificial intelligence to discover images and scenes, score influencers, calculate sentiment, and trigger workflow on social content. This helps marketers find actionable social posts and uncover new consumer insights automatically from live social data. Available now.

 

IN CONCLUSION

These new features and product developments, together with a tighter Google partnership, empower Salesforce Marketing Cloud users to possibly reach higher realms of marketing sophistication and success.

 

Last Updated on May 6, 2021

Filed Under: IT Tagged With: Marketing Automation, Salesforce Marketing Cloud

Want better
revenue marketing?


Expert UK salesforce consultants
Start today.
Get a FREE consultation with our Salesforce experts.



Follow us

LATEST ARTICLES – Tips & Insights from Salesforce experts

  • Salesforce Pardot for Lead Management: “A Leader” says Gartner
  • What is Marketing Cloud Account Engagement Optimizer
  • How Salesforce Service Cloud and Pardot can refine your marketing strategy
  • 15 Tips for cold email that converts
  • Millennials Marketing – Email is best way to reach ‘m 📣
  • Salesforce Genie 🧞 – what you need to know
  • Email personalisation is the new conversion rate optimisation
  • Salesforce winter 23 release notes best free features
  • What is Salesforce Integration? – An introduction
  • What are the Salesforce Characters? – Meet Genie
  • Use our email delivery best practices – for email hitting inbox
  • New Salesforce trailhead ranking for rangers
  • Using Pardot for events – Howto & Tips
  • Salesforce release notes – schedule Winter 23
  • Contact form spam protection in Pardot – 10+ ways to prevent form spam
  • 5 Tips to get the most out of Dreamforce 2022
  • Pardot Name change to Marketing Cloud Account Engagement
  • Grow Your Business Successfully with Salesforce CPQ
  • Salesforce Marketing Cloud August Release
  • New Pardot Landing Page Builder – Coming Up Next!

TOPICS

Salesforce Marketing Cloud Specialists Consultants UK - CloudAnalysts

Salesforce Consulting Partner
CloudAnalysts Proudly Took the 1 Percent Pledge
CloudAnalysts Proudly Took the 1 Percent Pledge

CloudAnalysts
Ridge Salesforce UK Consulting Partner
0330 808 3317

Experience in serving clients
in the UK and Ireland,
EMEA, US and Canada.

Registered office
1 Rosemont Road
London NW3 6NG
UK

WHAT CLIENTS SAY


star_rate star_rate star_rate star_rate star_rate

"Exceptionally well executed project"
"CloudAnalysts did an excellent job designing and implementing our Salesforce Marketing Cloud solution within 2-3 weeks to swiftly migrate from Oracle Service Cloud ensuring business-continuity." -- CIO


star_rate star_rate star_rate star_rate star_rate

From scoping to delivery, Cloud Analysts were professional, knowledgeable, flexible and accommodating." -- IT Projects Delivery Manager


star_rate star_rate star_rate star_rate star_rate

"Exceptionally talented marketeers"
"Helped me reframe my thinking about how we should be approaching sales and marketing." -- Head of Operations and Franchise Development


Copyright © 2023 CloudAnalysts, owned and operated by Aryta Ltd. | Privacy & Cookie Policy

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}