Salesforce Marketing Cloud: 10 Things You Need to Know

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The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9. Thanks to Mike Mallia of Co-op’s Digital Innovation for the venue. The event was sponsored by Paul Harvie of Income Systems, so thanks for the beer, wine and pizza! Leading UK expert on Marketing Cloud implementation, Jimson Lee, MD of CloudAnalysts, was invited to speak on n ‘Implementing Salesforce Marketing Cloud: 10 Things You Need to Know’.

Implementing Salesforce Marketing Cloud: 10 Things You Need to Know

To many users, Salesforce Marketing Cloud is a “black box”.

So, in my talk (limited to 30 minutes), I discuss the top 10 things you need to know, from your very first SPARK or IGNITE sessions, pricing considerations, the dream of the Single Customer View, and down to Implementation Tips and Tricks.

Interested in buying Salesforce Marketing Cloud?

If you want to learn more about SFMC, or are considering buying it, or even if want to hear a few “in the trenches” stories about the product, then take 25 minutes and watch the video below. As well, enjoy this in-depth background article ‘What does Salesforce Marketing Cloud do?’

p.s. I must have had luck on my side, as my video camera battery died just as I was finishing my talk before the Q&A section. Unlike my last Salesforce Marketing Cloud meetup, I didn’t have a backup camera ready this time! Don’t worry, though: the Q&A was mostly about GDPR 🙂

Salesforce Marketing Cloud: 10 Things You Need to Know

In the video, Jimson will discuss a top 10 of issues that are important for you if your company or nonprofit is considering purchasing Salesforce Marketing Cloud. These are:

50% of customer interactions happen during a multi-event multi-channel journey.
Price Comparison (15K contracts)
Business vs Technology
Data IN
Data OUT
GDPR
Top 6 Email Best Practices
Reports
Tips on Implementation of Salesforce Marketing Cloud
Ultimate goal: Single Customer View

That’s if for Jimson’s talk on Salesforce Marketing Cloud- things you need to know.

Like to talk about your interest in Salesforce Marketing Cloud? Feel free to contact us with questions. Our expert consultants would be glad to answer these for you in a no-obligations exploratory call.

Last Updated on June 16, 2021