• Cookie Policy (UK)

Certified Salesforce Partner UK - Salesforce Consultants - Salesforce Solutions

Consultants in Salesforce Marketing Cloud CDP Marketing Cloud Account Engagement - Top Certified & Experienced - 5/5 CSAT

Call +44 (0)330 808 3317
Salesforce consultant - marketing consultants, Salesforce partner UK REVIEWS
  • SALESFORCE CONSULTING
    • Pardot Consulting
      • Pardot Services to support your ongoing success
    • Marketing Cloud Consulting
    • CDP Implementation Consultants
    • Sales Cloud Consulting
      • Salesforce Managed Services
    • Salesforce Service Cloud Consulting
    • Salesforce integrators for ISV partners
      • Campaign Monitor for Salesforce
      • Emma for Salesforce
      • The Best Email Marketing Packages for Small Business
    • Salesforce Community Cloud Implementation
  • CLIENT SUCCESS
    • Clients Who Trust Us
    • Testimonials
    • Healthcare Case Study – Patient Communication
    • Salesforce nonprofit case study – LoveYourBrain’s marketing automation platform migration
    • Marketing Cloud Case Study for Church Community
    • Salesforce Marketing Cloud Case Study: Luxury Membership Club
  • ABOUT
    • Our Leadership
    • Our Team
      • Jobs
    • Our 1% Pledge
    • Press
  • BOOK A DISCOVERY CALL
  • CONTACT
    • Contact us by email
    • Call us at +44 (0)330 808 3317
    • Ask us a question
    • Get a Salesforce Demo
    • Marketing Cloud Prep Workshop
  • RESOURCES
    • What is Salesforce
      • What lies ahead: Salesforce Roadmap in 4 min videos
    • Marketing Cloud
      • Salesforce Marketing Cloud Case Study – B2B2C – Great read for Cat lovers
      • Salesforce Marketing Cloud FAQ
    • Salesforce CDP
    • Pardot
      • Pardot Naming Convention Generator
      • Guinness World Records Pardot Case Study
    • Sales Cloud
      • Hospitality Case Study
      • Grow Your Business Successfully with Salesforce CPQ
      • Campaign Monitor for Salesforce
    • Service Cloud
    • Salesforce Communities
    • Strategic Marketing
    • Other Digital Marketing Platforms and Tools
      • SEcockpit for SEO
      • Trendemon for Journey Optimising
      • Hootsuite for Social Mgt
      • WordPress
  • SALESFORCE BLOG
    • Insights for Marketing
    • For Sales & RevOps
    • Small Business Tips
    • Tips & Tools for Service
    • For Salesforce Leadership
    • Our Salesforce Webinars & Events

Salesforce Marketing Cloud Package Manager -Maximise your marketing efforts

April 12, 2021 By ASTRID VAN DORST

Ever built assets in Marketing Cloud and needed to move them to a different Business Unit in your SFMC org? Then you’ll understand why we’re excited about Marketing Cloud Package Manager as it can do this very easily, and more.

Generally speaking, the Salesforce Marketing Cloud Package Manager is a powerful tool for managing your marketing efforts in a more efficient and effective manner. This solution offers a wide range of features that can help you streamline your marketing processes and drive better results.

Salesforce Marketing Cloud Package Manager was released April ’21 and has undergone a few rounds of upgrades since then.

Salesforce Marketing Cloud Package Manager
Marketing Cloud Package Manager

Let’s take a step back. Before it, we had Deployment Manager – a Salesforce Labs application. Yes, Deployment Manager was useful, and no, it wasn’t too hard to obtain it from the AppExchange. But it wasn’t enough. Package Manager was the answer to our “Mmm… ‘something is missing'” – realisation when evaluating Deployment Manager.

Look at the differences:

SFMC Package Manager

Deployment Manager

Fully configured journey (Sales & Service Cloud events & activities supported)Unconfigured journey (no support for Sales & Service Cloud events or activities)
Content assets + personalization No content assets
Select only the highest level object-Package Manager finds & copies the dependencies for youSelect all items related to the higher level object that you’ll later map manually
Full Salesforce supportNo formal Salesforce support
True fast scalability with ready-to-activate journeys, automations, etc.Lots of manual work leftover reduced scalability benefits
Info by Salesforce

Package Manager lets you create bundled packages for Journeys, Automations and Campaigns. Think of Package Manager as the next generation of Dev Ops tools for SFMC, focused on scalability, speed and sharing best practices:

  • Export & import content, data models and entire Journeys for easy and efficient reuse with our new platform application, Marketing Cloud Package Manager.
  • Share best practices across the global enterprise and accelerate on-boarding of new BUs or geographies.
  • Leverage industry subject matter expertise to jumpstart Marketing Cloud usage.

Package Manager Customization

To make Package Manager somewhat better, you can customise your package with 3 custom field configurations: Company name, logo, and website. Configure these in Package Manager before migrating the package.

Promising…

While Package Manager is promising, its first version has limitations.

  • Package Manager supports only these objects or apps: Content Builder, Journey Builder, Data Extensions, Automations and Folders. If there are unsupported objects in the package, a notification appears before you deploy the package. For example, while all AMPscript is packaged and deployed, only AMPscript code that references supported objects by ID are recognised, and their dependencies are automatically packaged. You you must address such issues before you can move on.
  • Package Manager today is only for Marketing Cloud Administrators.

We trust that Salesforce will continue to develop Package Managers in future releases.

New release Intro Video of Salesforce Marketing Cloud Package Manager

In the meantime, get a preview, watch the video:

Salesforce Marketing Cloud Package Manager will be available to all SFMC customers after April 19, 2021 at no cost. Meanwhile Deployment Manager is scheduled for retirement on January 31, 2023. 

As an Administrator, you will be able to select Package Manager from the Platform menu in Marketing Cloud. Then, you’ll a list of journeys in the current business unit displays. Use the tabs to view other object types including automations, content, and data extensions. And get to work!

Enjoy this new feature by Salesforce and if you need any help with Marketing Cloud, you’ll know where to find us. It’s our job to make you better.

SELL MORE


Improve your Marketing, Sales and Service through Salesforce.

We would be happy to give you a
FREE INITIAL CONSULTATION
to discuss your ideas and needs with an expert consultant, and help you on your way.










Last Updated on February 7, 2023

Filed Under: IT

Want better
revenue marketing?


Expert UK salesforce consultants
Start today.
Get a FREE consultation with our Salesforce experts.



Follow us

LATEST ARTICLES – Tips & Insights from Salesforce experts

  • Salesforce Pardot for Lead Management: “A Leader” says Gartner
  • What is Marketing Cloud Account Engagement Optimizer
  • How Salesforce Service Cloud and Pardot can refine your marketing strategy
  • 15 Tips for cold email that converts
  • Millennials Marketing – Email is best way to reach ‘m 📣
  • Salesforce Genie 🧞 – what you need to know
  • Email personalisation is the new conversion rate optimisation
  • Salesforce winter 23 release notes best free features
  • What is Salesforce Integration? – An introduction
  • What are the Salesforce Characters? – Meet Genie
  • Use our email delivery best practices – for email hitting inbox
  • New Salesforce trailhead ranking for rangers
  • Using Pardot for events – Howto & Tips
  • Salesforce release notes – schedule Winter 23
  • Contact form spam protection in Pardot – 10+ ways to prevent form spam
  • 5 Tips to get the most out of Dreamforce 2022
  • Pardot Name change to Marketing Cloud Account Engagement
  • Grow Your Business Successfully with Salesforce CPQ
  • Salesforce Marketing Cloud August Release
  • New Pardot Landing Page Builder – Coming Up Next!

TOPICS

Salesforce Marketing Cloud Specialists Consultants UK - CloudAnalysts

Salesforce Consulting Partner
CloudAnalysts Proudly Took the 1 Percent Pledge
CloudAnalysts Proudly Took the 1 Percent Pledge

CloudAnalysts
Ridge Salesforce UK Consulting Partner
0330 808 3317

Experience in serving clients
in the UK and Ireland,
EMEA, US and Canada.

Registered office
1 Rosemont Road
London NW3 6NG
UK

WHAT CLIENTS SAY


star_rate star_rate star_rate star_rate star_rate

"Exceptionally well executed project"
"CloudAnalysts did an excellent job designing and implementing our Salesforce Marketing Cloud solution within 2-3 weeks to swiftly migrate from Oracle Service Cloud ensuring business-continuity." -- CIO


star_rate star_rate star_rate star_rate star_rate

From scoping to delivery, Cloud Analysts were professional, knowledgeable, flexible and accommodating." -- IT Projects Delivery Manager


star_rate star_rate star_rate star_rate star_rate

"Exceptionally talented marketeers"
"Helped me reframe my thinking about how we should be approaching sales and marketing." -- Head of Operations and Franchise Development


Copyright © 2023 CloudAnalysts, owned and operated by Aryta Ltd. | Privacy & Cookie Policy

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}