REVIEWS
Learn how: Pardot Marketing Calendar helps stay organised, plan campaigns… [Learn more]
Salesforce Marketing
Pardot release notes summer 23 highlights: Stay Up-to-Date on Latest Features
If you’re a marketer who uses MC Account Engagement fka Pardot as your marketing automation tool, you know how important it is to stay up-to-date on the latest features and updates. Fortunately, Pardot makes it easy for you to do just that by regularly publishing release notes that detail all the changes and improvements to […]
Marketing cloud release notes summer 23 highlights
The preview of the Marketing cloud release notes summer 23 highlights makes you think that perhaps there won’t be an abundance of new changes. Make no mistake: SFMC always have done its own releases, independent from Salesforce core. The new Marketing Cloud Release for Summer 23 is scheduled from June 3 through June 23, 2023. […]
B2B Marketing Automation: Strategies for Success
B2B marketing has changed dramatically over the past decade, and marketing automation has played a significant role in this transformation. Marketing automation technology allows businesses to streamline their marketing efforts, automate repetitive tasks, and provide a more personalised experience to their target audience. In this comprehensive guide, we’ll explore the benefits of B2B marketing automation […]
Why Salesforce Data Cloud for Marketing is a game changer!
How to create a beautiful Pardot email button
… that also looks great in Outlook! | If you’re using MC Account Engagement aka Pardot, adding an email button that leads to your website or landing page can be an effective way to encourage your visitors to take action and contact you via email. In this article, I’ll walk you through the steps to […]
14 Landing Page Design Best Practices – to convert leads like a pro
With these 14 true & tried tips, you can level with landing page design best practices of some of the most successful internet companies. And they’re easy to do, so why not? When it comes to creating a successful online marketing campaign, landing page design is one of the most important factors to consider. A […]
Outsource your B2B Marketing Automation Production
Ever considered as to why you should outsource your B2B Marketing Automation Production? As part of our ongoing services in Salesforce Marketing Cloud Account Engagement (Pardot), we help some of our clients with their actual marketing automation assets production as well as Pardot configuration. It makes total sense for these companies to do so. Why […]
Salesforce Pardot for Lead Management: “A Leader” says Gartner
Gartner positions Salesforce Marketing Cloud Account Engagement (Pardot) as a leader on its Magic Quadrant for B2B Marketing. That’s 5 years in a row. This year (9/2022), the industry research firm rated Pardot as the leader with the greatest completion of vision. This is why companies in the mid-market and large enterprises in a variety […]
What is Marketing Cloud Account Engagement Optimizer
You might have heard about it but wonder what the Salesforce Marketing Cloud Account Engagement Optimizer (or Pardot Optimizer) actually is. It’s brand new, and still in beta, but it could be a rather handy feature for most of us, so here we go: let me explain all. In a nutshell, the Pardot Optimizer helps […]
How Salesforce Service Cloud and Pardot refine marketing strategy
In the fast-paced world of marketing, it’s essential to have the right tools and technology to stay ahead of the competition. Salesforce has become a leader in the CRM space. Their marketing automation platform for customer engagement, Pardot, has become equally popular. It’s a great choice for businesses looking to improve their marketing efforts for […]
15 Tips for cold email that converts
Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]
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