For the past decade, companies have been increasingly caring about social media. They can be really effective business communication channels. But leads and customers who come in via social have a different sense of time. They value immediacy. This means your company must be ready to make real-time decisions in sales, marketing and service. Are […]
Personalised birthday email campaigns get all to celebrate
How to Do Onboarding Process Automation for Customer Success
Onboarding Process Automation | New customer acquisition is not so easy in today’s climate. And when you have finally won a new customer, the onboarding process is a pivotal moment when you move from courtship, then commitment to customer retention. While Sales was that phase where first impressions were formed, Onboarding is the one where […]
Get Started with Data Cloud – WEBINAR
Ready to unlock the immense potential of Salesforce Data Cloud for your company? Let’s prepare your company for this data & AI revolution. Join us: We will hold a second “Intro to Data Cloud” – webinar next week Wednesday. In this exclusive webinar hosted by CloudAnalysts, we will take you on an insightful journey with […]
Top Takeaways Salesforce Dreamforce 2023
Top takeaways Salesforce Dreamforce 2023 | September 12-14, 2023 | Salesforce made their annual conference, Dreamforce 2023, all about AI. In Salesforce speak: that’s AI + Data + CRM. 1500+ sessions spread over a few days dazzled, and possibly overwhelmed, 40,000 people on site, and many more behind their computer. Most of us were not […]
Marketing GPT, Commerce GPT: Lift Campaigns & Shopping w/ Generative AI
And here it is: Salesforce just announced superior ways to personalise every campaign and shopping experience with Generative AI. Two groundbreaking products: Marketing GPT and Commerce GPT. These innovative solutions combine generative AI with real-time data from Salesforce Data Cloud for Marketing. They enable companies to revolutionise their customer connections. What is GPT? We thought […]
Use our top 10 Salesforce Marketing Cloud features for best results
In this article, Senior Salesforce Marketing Cloud Architect Jimson Lee discusses how in today’s digital landscape, businesses strive to deliver personalised and targeted marketing experiences to engage customers effectively. Salesforce Marketing Cloud, a powerful platform equipped with a myriad of features, has emerged as a game-changer in the marketing realm. “Today, I want to share […]
15 Tips for cold email that converts
Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]
Millennials Marketing – Email is best way to reach ‘m 📣
“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]
Salesforce Genie 🧞 – what you need to know
Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]
Email personalisation is the new conversion rate optimisation
As a whopping 52%* of consumers are likely to switch brands if a company doesn’t personalise its communications, it make 100% sense to personalise your communication!! 52%: that is extremely costly. Are you prepared to lose 52% of your existing customers because your marketing budget is too small or you don’t have the right marketing […]
Use our email delivery best practices – for email hitting inbox
A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]
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