Onboarding Process Automation | New customer acquisition is not so easy in today’s climate. And when you have finally won a new customer, the onboarding process is a pivotal moment when you move from courtship, then commitment to customer retention. While Sales was that phase where first impressions were formed, Onboarding is the one where […]

Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]

As a whopping 52%* of consumers are likely to switch brands if a company doesn’t personalise its communications, it make 100% sense to personalise your communication!! 52%: that is extremely costly. Are you prepared to lose 52% of your existing customers because your marketing budget is too small or you don’t have the right marketing […]

A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]