REVIEWS
What is Salesforce Customer 360 Audiences? A hub where, through a customer ID, all your data is stitched together. Here’s how it works.
15 Tips for cold email that converts
Does writing cold email copywriting give you the chills? You are not alone. But there are tricks to the trade that makes this work, so that your email converts. The number one secret is to humanise your email. The number two is to set your expectations lower than you would for an email campaign for […]
Millennials Marketing – Email is best way to reach ‘m 📣
“Email is the best way to reach Millennials” is the conclusion of a Harvard Business Review article on by Kristin Naragon from Adobe based on a study they did to clarify this important aspect of millennials marketing. It featured some great stats*:— 98% of Millennials check their personal email at least every few hours at work.— 87% of […]
Salesforce Genie 🧞 – what you need to know
Salesforce Genie is a new concept name to guide the company and Ohana way forward in the years to come. Last Dreamforce (Sep 2022), Salesforce announced Genie – a new character that looks like a bunny being the magician itself. Contrast that with the more cliché: a smart magician pulling an innocent bunny out of […]
Email personalisation is the new conversion rate optimisation
As a whopping 52%* of consumers are likely to switch brands if a company doesn’t personalise its communications, it make 100% sense to personalise your communication!! 52%: that is extremely costly. Are you prepared to lose 52% of your existing customers because your marketing budget is too small or you don’t have the right marketing […]
Use our email delivery best practices – for email hitting inbox
A key reason why SME’s (should) prefer Pardot or Marketing Cloud over a much more basic and cheaper email marketing platform is email deliverability. But even with that said, there are certain email delivery best practices that anyone can adopt to get a better email performance. And with email marketing being still today the single […]
Salesforce Marketing Cloud August Release
Update Oct 2023: the Salesforce Marketing Cloud August Release for 23 is here: Salesforce Winter 23 Release Notes Best Free Features/. Prior article: It’s happening this week, August 7- August 14, 2021: the Salesforce Marketing Cloud August Release is about to land into your org. Be ready… In this release, what’s been retired will impact […]
FormAssembly – Salesforce Marketing Cloud a Match Made in Heaven?
Salesforce Marketing Cloud Package Manager -Maximise your marketing efforts
Ever built assets in Marketing Cloud and needed to move them to a different Business Unit in your SFMC org? Then you’ll understand why we’re excited about Marketing Cloud Package Manager as it can do this very easily, and more. Generally speaking, the Salesforce Marketing Cloud Package Manager is a powerful tool for managing your […]
WhatsApp Messages in Salesforce Marketing Cloud
At the last London Salesforce Marketing Cloud User Group, we looked at new features of the Spring 2021 Release. I presented AMP for Email for Salesforce Marketing Cloud for you there. Today, on the blog, I’d like to talk about another great new feature: how to send WhatsApp messages in Salesforce marketing cloud. Let’s dive […]
Salesforce Marketing Cloud FAQ
When we meet new clients as Salesforce Marketing Cloud consultants, we’re often asked the same questions. So, I wrote this Salesforce Marketing Cloud FAQ, to answer some fundamental questions for you, before we meet. If after reviewing these, you have more questions, we’d love to hear from you and would be happy to work through […]
Salesforce Marketing Cloud vs Campaign Monitor – which email platform is best?
Purchasing an Email Platform? Analyse Salesforce Marketing Cloud vs Campaign Monitor with us, and learn which email platform suits you best. There is a big price differential: Salesforce Marketing Cloud vs Campaign Monitor: $1K+/month vs $9.00+/month. but we urge you to look beyond price to value. What value can the email platform deliver to your […]
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