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Salesforce Nonprofit Marketing Cloud – Case Study Faith Community and Meaningful Engagement

Salesforce Nonprofit Marketing Cloud for Faith Community – Case Study

INDUSTRY 
COUNTRY
SALESFORCE
MARKETING CLOUD
INTEGRATIONS
 
Nonprofit 
England / EU  
Email Migration
Custom Preference Centre
Signup Forms
Email Templates
Custom Blocks
Training
Range of journey types 
CRM / Non Profit Success Pack (NPSP) and website
 



Salesforce Nonprofit Marketing Cloud for Faith Community Case Study

This church maintains a vast Christian community through ‘000s of churches — embracing many local parishes throughout the UK and Europe, aiding people to learn about Christianity and developing their faith through daily practice.

Communication is very important in this context. Therefore, this Christian organisation needed a powerful communication platform as a foundation for diverse types of communications, for enhancing personalisation and self-serve facilities. And a platform that could support them over time.

The Church has a vision to support to its constituents to bring faith into their every day life via omni-channel marketing solutions. It aims to be accessible via its website, app, social media as well as email.

The objective was the delivery of an increasingly rich, seamless faith experience every time people come into contact with the Church, so as to build meaningful, supportive engaging.

The Salesforce CRM and NPSP with Marketing Cloud became their platform of choice.


OBJECTIVE

The Church needed expert Salesforce marketing consultants to design and implement a scalable solution for enhanced constituent communication with Salesforce & Marketing Cloud.


THE DELIVERED SOLUTION

Salesforce Nonprofit Marketing Cloud for Meaningful Engagement

Salesforce Nonprofit Marketing Cloud

Our consultants designed and implemented a solution for scalable innovation in Marketing Cloud integrated with a greenfield Salesforce Sales cloud, NSPS – that would help the Church deliver personalised daily-faith messages plus ongoing and seasonal church service communication management.

1. MIGRATION TO MARKETING CLOUD
  • Salesforce & Marketing Cloud base setup configuration.
  • Facilitated data migration with data extensions, client training and data cleansing tool.
  • Conducted IP warm-up.
  • Configured Marketing Cloud Connect for ongoing syncing with Salesforce core.
  • Configure a range of different journey types, e.g. journeys based of Salesforce campaigns.
2.  EMAIL TEMPLATE DESIGNS

Rather than lifting and shifting old emails, consultants worked with the Church to develop a set of new, on brand, email templates:

  • Designed email layouts and created CSS/HTML templates.
  • Modular design with reusable content blocks, templates and even journeys.
  • Extendable email designs for different purposes.
3. EXTENSIVE TRAINING & DOCUMENTATION

Consultants delivered ongoing training and empowerment sessions for the digital team, including:

  • Onboarding with Marketing Cloud: Email Studio, Content Builder, Connector.
  • Building the client’s Marketing Cloud Knowledge Base: Cloud Pages, Automation Studio, Journey Building, and more.

RESULTS

  • Scalable, innovative solution — to continue to build its communication vision in Salesforce Nonprofit Marketing Cloud, NPSP, and more.
  • Consistent meaningful engagement that enlightens, inspires, and celebrates.
  • 5 -STAR Salesforce Partner Review “We have worked with CloudAnalysts on several projects, all of which have been successful, timely, and with great outcomes. We will work together again very soon, and I would not hesitate in recommending them!”

Salesforce Marketing Cloud Specialists Consultants UK - CloudAnalysts

Salesforce Consulting Partner
CloudAnalysts Proudly Took the 1 Percent Pledge
CloudAnalysts Proudly Took the 1 Percent Pledge

CloudAnalysts
Ridge Salesforce UK Consulting Partner
0330 808 3317

Experience in serving clients
in the UK and Ireland,
EMEA, US and Canada.

Registered office
1 Rosemont Road
London NW3 6NG
UK

WHAT CLIENTS SAY


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"Exceptionally well executed project"
"CloudAnalysts did an excellent job designing and implementing our Salesforce Marketing Cloud solution within 2-3 weeks to swiftly migrate from Oracle Service Cloud ensuring business-continuity." -- CIO


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From scoping to delivery, Cloud Analysts were professional, knowledgeable, flexible and accommodating." -- IT Projects Delivery Manager


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"Exceptionally talented marketeers"
"Helped me reframe my thinking about how we should be approaching sales and marketing." -- Head of Operations and Franchise Development


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