Pardot for Beginners

Sep 3, 2022

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Pardot training online workshop for beginning end-users and new Pardot admins

DateSept 14, 2022
9.00 am – 3:30 pm GMT (London-time)
InstructorAstrid van Dorst
LocationOnline, live virtual classroom
Price per student£399 (approx. $492). Register now!
Class CodePardot101 BegUser Online 190520

Training Overview

Harness the power of Pardot. Salesforce’s engaging marketing automation platform for B2B is also for B2C marketers with highly engaged ‘sales’ processes, such as nonprofits’ fundraisers or private medical care.

This online training class is delivered by a live instructor, who is an industry expert in Pardot: Astrid van Dorst is a 10x certified/accredited Salesforce and Pardot consultant, with over 20 years in marketing automation, HTML and CSS. She is qualified as a Salesforce University instructor, and has an MBA in Marketing.

This high-quality Pardot training course is specifically designed to teach in-house marketing team the basics of Pardot.  

What You Will Learn

A student in this class will learn the basics of attracting, capturing and nurturing prospects with automations, segmentation and engagement journeys in Pardot. In addition, the instructor will show students the basics of campaign management and how to the folder structure, set up a naming convention, use templates to build emails, create a basic form, review Pardot reports and create a winning game plan for your marketing automation. 

Student will be able to participate in hands-on exercises in Pardot practice learning environment that they can enjoy working in throughout the day.

Who Should Attend?

Marketing employees with little or no experience with Pardot, Salesforce marketing automation platform for B2B and highly engaged B2C sales journeys.

New to marketing automation? Or have used only simpler email software like MailChimp? If you want to now gain an understanding on how to begin with creating engaging customer journeys, this class is for you (and your team).


  • Introductions / Login to Pardot Org
  • Overview of Pardot for Marketing
  • Working with Prospects & Lists
  • Working with Campaigns
  • Build Email Templates
  • Do’s & Don’t of form design with Pardot
  • Building Engagement Journeys
  • Pardot Reporting
  • Create a Winning Game Plan
  • Q&A

Contact us for a more detailed course outline.

Delivery Format

Online training workshop with live expert – 5 Hours

The course agenda allows for short breaks throughout the day, plus lunch.

Pricing Details

Only £399 per participant – discounted for September for business and nonprofit alike.

*Pardot is now officially named Salesforce Marketing Cloud Account Engagement, abbreviated to MCAE.

Register Now

Pardot online training for beginners end-users

Your Training Interest Registration



Level-up Your Knowledge of Pardot Today

Marketing Automation spend is forecast to explode from $11.4 billion to $25.1 billion by 2023 *).

Competition will communicate with your customers. It's already happening today, but they will get better and better at it. Skill up now with CloudAnalysts training. Learn to implement marketing automation best practices. Keep your customers and win others.

* Source: Forrester Research 2018.

Pardot Ohana

Let us help you get first buddies! In this workshop, you will get to know your class mates, and start building your own Salesforce support network.

Interested to learn more?

We would be very happy to help you.

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