Trendemon: Make Content Marketing Effective

Sep 19, 2016

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Content marketing is a most important type of digital marketing. Today, it’s still barely or badly measured beyond clicks and views.

How to best measure your content performance? That varies by its purpose, role in your overall marketing campaign, position in the customer journey, and how important it is to your marketing strategy and objective. Because of this, focusing your marketing budget on content that performs can be a complex job.

TrenDemon – a Software for Managing & Measuring Content Marketing Effectiveness

But here’s a simple tool that comes to the rescue. It makes complex matters of measuring and managing content marketing effectiveness a lot easier.

How TrenDemon Helps Your Company?

  1. Automatically Increase ROI:
    • Generate 30%-180% more conversions from your content.
      In a nutshell: TrenDemon, a relatively new software that learns intelligently which pieces of content bring prospects on the fastest to the destination of the close-won sale. Then, as it learns, it cohorts new prospects to take that fast-track customer journey also. While acting and learning granularly, Trendemon is an aid to automatically improve your big picture, your content marketing ROI.
    • TrenDemon also helps digital marketeers and sales reps by integrating with your Marketing Automation and CRM. This supercharges your assets’ performance, and helps in delivering sales-ready leads.
  2. Actionable Insights:
    • Find the real value of a brand’s content marketing efforts.
    • Know what to write about and where to promote it.

content marketing insights - with

TrenDemon – Fast to Implement

From your web team’s point of view: it’s super simple. As all they have to do is place a cookie on your website and/or blog. After that, the digital marketing specialist team sets the goals, such as sign-ups, reads and sales. Using some basic kick-start goals, you can be up and running within 20 minutues. Then, let the TrenDemon software do all the work for you.

TrenDemon – How does it Work?

Let me show you how TrenDemon actually create Actionable Insights and Automatically Increase ROI. These are the sort of content marketing insights and improvements you can realize with it:

  1. Optimizing Journeys with Content Recommendations — TrenDemon’s Content Recommendation Unit is Personalized, Performance-driven and fully customizable.
  2. Optimizing Journeys with Call-to-Actions — “Before you go, we’d like to give you a free gift” – popup – TrenDemon’s Exit Intent Call to Action (CTA) which is shown as a user is about to leave the page. The CTA can include a lead form which integrates to marketing automation and email platforms.
  3. Gain Insight into The Overall Impact of Content On Your Goals Using TrenDemon’s Backend — clearly see how your content is impacting your business goals, and how your typical content journeys to conversion look like.
  4. Gain Insight into Specific Posts’ Performance In Relation To Goals – See how each article and post is contributing to your conversion process, which % actually read it, and how many click on it via our recommendation units (CTR)
  5. Gain Insight into Specific and Typical Customer JourneysEmpower your sales team with insights regarding the individual journeys of each user, filter by different attributes (like goals, campaigns, sources, etc.)
  6. Gain Insight into Typical Journeys from Sources & CampaignsSee which content performs best on which source and in relation to any goal.

Want to Strengthen your Content Marketing Effectiveness?

Clarify that ever-echoing question: “Is our content marketing worth it?” In a free 20 min demo we’ll show you how you could use this content marketing management software for your benefit. After the demo, we will send you a free information pack, and help you get organised to try it out for yourself.

Leave us you details below, and we’ll set you up.

Interested to learn more?

We would be very happy to help you.