Yesterday, at the London Salesforce Marketing Cloud User Group (newly dubbed by Salesforce as B2C Marketing User Group), we featured two talks: First, a demo of Commerce Cloud w Social & AI by Zara Ferjana, followed by our co-host Kerry Townsend (both from Accenture, who sponsored the venue of the event). Second talk was on […]
Marketing Cloud Personalisation Recommendation Engines
Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]
What are Einstein Bots and why should you care?
Einstein Bots – What exactly are they? Generally speaking, a bot is an autonomous program on the internet that interacts with clients, users, or systems. Think of it as a computer chess player. A ‘person’ to learn a new language with, online. Or an online customer service rep (chatbot) to sort getting your faulty new shoes […]
Salesforce Roadmap with Customer 360 & Einstein Artificial Intelligence (videos)
For us at CloudAnalysts, Salesforce implementation consultants who like to be at the forefront of delivering customer-centricity, — for us, the best of Dreamforce 2018 means a formidable step ahead into the future (2019 and beyond), particularly with Einstein Voice and Customer 360. Best of Dreamforce 2018: Learn the details here and get ready. Your […]
Salesforce Lightning & Einstein Roadmap 2018
This evening, we had another fantastic demonstration of just how far you can take your Salesforce software. As the Brighton Salesforce User Group, Sanjay Pradhan and Simon Cook, senior innovation engineers from Salesforce, gave us a ‘Dreamforce2You’- kind of overview of what is under the hood / on the roadmap in the short term in […]
Salesforce launches #AI Einstein ABM – verrryy intelligent
Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]
Salesforce Einstein 101 – Artificial Intelligence for Easy Insights and Greater Performance
Update 2021. We were thrilled with our last Brighton User Group event on Salesforce Einstein 101. Was that already 4 years ago that?! Amazing how the vision is alive today, in 2021. Sanjay Pradhan, Principal Solutions Engineer, and his colleague Simon Cook, Principal Platform Solution Engineer – both at Salesforce – gave a dazzling presentation on […]
