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Sales force Management System – definition in marketing

April 13, 2019 By ASTRID VAN DORST

I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force management system definition in […]

Filed Under: Sales, Small Business Tagged With: CRM

4 Easy Steps to Align Sales with Marketing to Boost Revenue

April 8, 2019 By ASTRID VAN DORST 1 Comment

4 easy steps to align sales - marketing

This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as  53% of sales professionals are not pleased with […]

Filed Under: IT, Marketing, Pardot Marketing Cloud Account Engagement, Sales Tagged With: CRM, Salesforce Pardot, Salesforce Sales Cloud

Top Features in Salesforce Service Cloud Winter ’18 Release

November 1, 2017 By ASTRID VAN DORST

Salesforce_Winter_Release_18

There are some interesting new upgrades and features released this Salesforce Service Cloud Winter ’18 Release. Macros, Omni routing and Live Agent are now in Lightning experience. Field Service Lightning sees a new app for Android, while Communities is now outfitted with a new portal template. Learn more detail below. Salesforce Service Cloud Winter Release […]

Filed Under: IT Tagged With: CRM, Salesforce Pardot, Salesforce Release Notes, Salesforce Service Cloud

Top Tips for Marketers – Salesforce World Tour London

May 22, 2017 By ASTRID VAN DORST

Salesforce london-world-tour-2017

This article is now UPDATED with RECORDINGS of the London Salesforce Tour or similar presentations from around the world. The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for your organisation. And, for the […]

Filed Under: IT, Pardot Marketing Cloud Account Engagement, VIP Events & Salesforce User Groups Tagged With: CRM, Digital Marketing, Marketing Automation, Salesforce Marketing Cloud, Salesforce Pardot

6 Reasons Why You Need a CRM

March 16, 2017 By ASTRID VAN DORST

Reasons you need a CRM

The 6 reasons why you need a CRM apply to any organisation, no matter if you’re an Enterprise, nonprofit or SMB. A CRM offers tremendous advantages to propel your business forward, if implemented correctly by an expert consultancy like CloudAnalysts. 6 Reasons Why You Need a CRM 1. A CRM sets Your Business up for […]

Filed Under: IT Tagged With: CRM

Elevate Customer Journeys with LiveMessage (Salesforce for Messenger)

April 13, 2016 By ASTRID VAN DORST Leave a Comment

salesforce for messenger

(Updated March 2019)  Wouldn’t it be great if you could  bring your prospects’ Facebook Messenger chats directly into Salesforce? And then – if appropriate – convert them into a sales? Or, pop them into a 10-week follow-up email marketing campaign? Or, completely handle their customer service case in Salesforce, right there and then?! Well, you […]

Filed Under: IT, Marketing Tagged With: CRM, Customer Journeys, Marketing Automation, Salesforce Sales Cloud

4 Cloud Deployment Models

June 14, 2013 By ASTRID VAN DORST Leave a Comment

4 cloud deployment models

Cloud Deployment Models: Essentially, cloud computing relates to a new way of thinking to a world in which a company’s computers, software and data is not held on a private server in a basement, but in a secure shared internet-based environment.     In a prior article defining “what is cloud computing“, we showed the […]

Filed Under: IT Tagged With: Cloud Computing, CRM

Salesforce Innovation in Italy (#sfmit)

January 22, 2013 By ASTRID VAN DORST Leave a Comment

Salesforce Milan innovation Tour

Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]

Filed Under: IT, Marketing Tagged With: Cloud Computing, CRM, Social Media Marketing

Salesforce Marketing Cloud, Front and Back Office

September 18, 2012 By Jimson Lee Leave a Comment

Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]

Filed Under: IT, Marketing Tagged With: Cloud Computing, CRM, Marketing Automation, Social Media Marketing



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