REVIEWS
Our list now has 20 Top Sources of Free Stock Images to Promote Your Content and Improve Your Email Marketing! A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers […]
Digital Marketing
How much Marketing Spent to budget as % of Revenue? (Updated 2021)
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. A nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient to grow it, in a quantum leap. While […]
5 Steps to Designing an Effective Marketing Automation Team
It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot*. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]
Salesforce Google Analytics Integration (Marketing Cloud – GA 360)
>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees. Unfortunately, Mother Nature did not cooperate with a snow storm that day! We did, however, have […]
Top Tips for Marketers – Salesforce World Tour London
This article is now UPDATED with RECORDINGS of the London Salesforce Tour or similar presentations from around the world. The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for your organisation. And, for the […]
10 ways to create online holiday sales
Big block retailers start working on ways to create online holiday sales in July/August. If your company hasn’t put a holiday revenue-driving campaign in place just yet, do it now. Mid-October is not too late for the agile to cream off some holiday opportunities using online marketing and eCommerce techniques. We’ll help you on your […]
Influencer Marketing Tips – To Win Bloggers’ Goodwill
:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]
Facebook Starter Guide for Small Business eCommerce Infographic
So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]
