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Marketing

How much Marketing Spent to budget as % of Revenue? (Updated 2021)

Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. A nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient to grow it, in a quantum leap. While […]

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Marketing

5 Steps to Designing an Effective Marketing Automation Team

It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]

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IT VIP Events & Salesforce User Groups

Salesforce Google Analytics Integration (Marketing Cloud – GA 360)

>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees.  Unfortunately, Mother Nature did not cooperate with a snow storm that day!  We did, however, have […]

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IT VIP Events & Salesforce User Groups

Top Tips for Marketers – Salesforce World Tour London

This article is now UPDATED with RECORDINGS of the London Salesforce Tour or similar presentations from around the world. The Salesforce Tour London 2017 event (@ExCel Center) was Thursday, May 18. It was indeed a busy, buzzing happening. Again this WorldTour was dazzling with new ideas and topics of interest for your organisation. And, for the […]

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Marketing Sales Small Business

10 Ways to Win Online Holiday Sales

Big block retailers start working on ways to create online holiday sales in July/August. If your company hasn’t put a holiday revenue-driving campaign in place just yet, do it now. Mid-October is not too late for the agile to cream off some opportunities that the season pertains using online marketing and eCommerce techniques. We’ll help […]

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Marketing

Influencer Marketing Tips – To Win Bloggers’ Goodwill

:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]

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Marketing Small Business

14 Top Sources of Free Stock Images to Promote your Content and Improve your Email Marketing

A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]

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Marketing Small Business

Facebook Starter Guide for Small Business eCommerce Infographic

So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]