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Marketing Automation

Marketing automation is often called email marketing, but it extends much further than this. It embraces all efficiencies that you can set up on the internet, and particularly your website and blog, plus your marketing automation platform, such as Pardot or Salesforce Marketing Cloud.

When you connect your marketing automation platform with your customer relationship management software, such as Salesforce CRM, you are well on your way to become an marketing automation power center. Contact us to help set you up with marketing automation.

Adopting gender-inclusive language by design: The Infinite Guide

June 7, 2023 By Astrid Van Dorst

Adopting Gender inclusive communication by design - the infinite guide

Discover how to create gender-inclusive business communication. Learn #GenderInclusive email examples in diverse industries!

Filed Under: Pardot Marketing Cloud Account Engagement Tagged With: CRM, Marketing Automation

Our Top Reasons Why Pardot. Which You Fancy?

January 20, 2020 By Astrid Van Dorst

Pardot marketing automation software

7 reasons why we choose Salesforce Marketing Cloud Account Engagement aka Pardot as B2B marketing automation platform to our clients.

Filed Under: Pardot Marketing Cloud Account Engagement Tagged With: Marketing Automation, Salesforce Pardot

Marketing Cloud Personalisation Recommendation Engines

January 29, 2019 By Astrid Van Dorst

Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]

Filed Under: Marketing Cloud Salesforce, Salesforce AI Cloud EinsteinGPT Tagged With: Artificial Intelligence, Marketing Automation

5 Steps to Designing an Effective Marketing Automation Team

December 10, 2018 By Astrid Van Dorst 1 Comment

How to Create an Effective Marketing Automation Team, by CloudAnalysts.com

It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot*. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]

Filed Under: Marketing Cloud Salesforce, Pardot Marketing Cloud Account Engagement Tagged With: Digital Marketing, Marketing Automation, Salesforce Pardot

Salesforce Google Analytics Integration (Marketing Cloud – GA 360)

March 5, 2018 By Jimson Lee

Jimson Lee on Integrating Google Analytics 360, Salesforce and Marketing Cloud

>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees.  Unfortunately, Mother Nature did not cooperate with a snow storm that day!  We did, however, have […]

Filed Under: IT, Marketing Cloud Salesforce, Ohana Tagged With: Analytics, Digital Marketing, Marketing Automation

Joint London Pardot & Salesforce Marketing Cloud User Group Meetup

February 4, 2018 By Astrid Van Dorst

Our latest meet-up will be on TUESDAY FEBRUARY 27, 2018 at 6pm. The event will be held at Zoople (ZPG Plc) @ The Cooperage, 5 Copper Row in London. (It’s a 12 minute walk from either London Bridge Tube station, or Tower Hill Tube station) Note: this is not on our traditional Thursday night! Many thanks to Third […]

Filed Under: Marketing Cloud Salesforce, Ohana, Pardot Marketing Cloud Account Engagement Tagged With: Marketing Automation, Salesforce Pardot

GDPR and Salesforce Marketing Cloud – January Meetup

February 4, 2018 By Jimson Lee

GDPR and Salesforce Marketing Cloud  >> Click here for all the past meetup videos I want to thank Stephan Chandler-Garcia for speaking last night at our London Salesforce Marketing User Group Meetup. The topics of GDPR, EU Data Protection Directive, Data Protection Act, and the Privacy & Electronic Communications Regulations doesn’t get old, especially when […]

Filed Under: Ohana Tagged With: Data Protection, Marketing Automation

Save with Salesforce Marketing Cloud Advertising Studio: Don’t Retarget who’s in your CRM, or…?

October 30, 2017 By Jimson Lee

Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways.  For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]

Filed Under: Marketing Cloud Salesforce, Ohana Tagged With: Marketing Automation, Social Media Marketing

Salesforce Marketing Cloud: 10 Things You Need to Know

October 12, 2017 By Jimson Lee

Salesforce Marketing Cloud: 10 Things You Need to Know > Click here for all the past meetup videos The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9.  Thanks to Mike Mallia of Co-op’s Digital Innovation for the venue.  The event was sponsored by Paul Harvie […]

Filed Under: Marketing Cloud Salesforce, Ohana Tagged With: Marketing Automation

Salesforce Marketing Cloud’s Guide Template Language for Dynamic Email Personalisation

September 18, 2017 By Jimson Lee

Salesforce Marketing Cloud’s Guide Template Language (GTL) makes advanced, dynamic email customisation possible. One great way to use GTL is when you’re getting a json request, the individual values in that json payload can be used to customise your emails. If you’re still with me, read on. >> Click here for Past Meetup Videos >> Click […]

Filed Under: Marketing Cloud Salesforce, Ohana Tagged With: Marketing Automation

1st Annual Pardot and Salesforce Marketing Cloud User Group Summer BBQ and Meetup

July 14, 2017 By Astrid Van Dorst

Salesforce Marketing Cloud, Pardot, London - 1st Annual BBQ

Last week’s 1st Annual Pardot and Salesforce Marketing Cloud Summer BBQ and User Group Joint- Meetup was a sold-out event and a great success. Because this was the first time we attempted such a meetup, we will call this the “1st Annual”. We kicked off with 3 inspirational speakers; then the BBQ with open bar. […]

Filed Under: Marketing Cloud Salesforce, Ohana, Pardot Marketing Cloud Account Engagement Tagged With: Marketing Automation

Salesforce launches #AI Einstein ABM – verrryy intelligent

June 8, 2017 By Astrid Van Dorst

Salesforce Intelligent Account- Based Marketing - CloudAnalysts.com

Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]

Filed Under: Salesforce Marketing, Salesforce Sales Cloud Tagged With: Artificial Intelligence, Customer Journeys, Marketing Automation, Salesforce Pardot

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