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Discover how to create gender-inclusive business communication. Learn #GenderInclusive email examples in diverse industries!
Marketing Automation
Marketing automation is often called email marketing, but it extends much further than this. It embraces all efficiencies that you can set up on the internet, and particularly your website and blog, plus your marketing automation platform, such as Pardot or Salesforce Marketing Cloud.
When you connect your marketing automation platform with your customer relationship management software, such as Salesforce CRM, you are well on your way to become an marketing automation power center. Contact us to help set you up with marketing automation.
Our Top Reasons Why Pardot. Which You Fancy?
Marketing Cloud Personalisation Recommendation Engines
Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]
5 Steps to Designing an Effective Marketing Automation Team
It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot*. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]
Salesforce Google Analytics Integration (Marketing Cloud – GA 360)
>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees. Unfortunately, Mother Nature did not cooperate with a snow storm that day! We did, however, have […]
Joint London Pardot & Salesforce Marketing Cloud User Group Meetup
Our latest meet-up will be on TUESDAY FEBRUARY 27, 2018 at 6pm. The event will be held at Zoople (ZPG Plc) @ The Cooperage, 5 Copper Row in London. (It’s a 12 minute walk from either London Bridge Tube station, or Tower Hill Tube station) Note: this is not on our traditional Thursday night! Many thanks to Third […]
GDPR and Salesforce Marketing Cloud – January Meetup
GDPR and Salesforce Marketing Cloud >> Click here for all the past meetup videos I want to thank Stephan Chandler-Garcia for speaking last night at our London Salesforce Marketing User Group Meetup. The topics of GDPR, EU Data Protection Directive, Data Protection Act, and the Privacy & Electronic Communications Regulations doesn’t get old, especially when […]
Save with Salesforce Marketing Cloud Advertising Studio: Don’t Retarget who’s in your CRM, or…?
Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways. For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]
Salesforce Marketing Cloud: 10 Things You Need to Know
Salesforce Marketing Cloud: 10 Things You Need to Know > Click here for all the past meetup videos The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9. Thanks to Mike Mallia of Co-op’s Digital Innovation for the venue. The event was sponsored by Paul Harvie […]
Salesforce Marketing Cloud’s Guide Template Language for Dynamic Email Personalisation
Salesforce Marketing Cloud’s Guide Template Language (GTL) makes advanced, dynamic email customisation possible. One great way to use GTL is when you’re getting a json request, the individual values in that json payload can be used to customise your emails. If you’re still with me, read on. >> Click here for Past Meetup Videos >> Click […]
1st Annual Pardot and Salesforce Marketing Cloud User Group Summer BBQ and Meetup
Last week’s 1st Annual Pardot and Salesforce Marketing Cloud Summer BBQ and User Group Joint- Meetup was a sold-out event and a great success. Because this was the first time we attempted such a meetup, we will call this the “1st Annual”. We kicked off with 3 inspirational speakers; then the BBQ with open bar. […]
Salesforce launches #AI Einstein ABM – verrryy intelligent
Want a secret weapon to generate laser-targeted sales for your B2B company? Take note: Salesforce Einstein ABM (Account-Based Marketing) now offers B2B companies verrry Intelligent Marketing solutions, whereby they can target their most valuable accounts and deliver 1-to-1 personalised journeys that seamlessly bridge sales and marketing. What could be better?! :: Einstein ABM (Account-Based Marketing) […]
