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Marketing Automation

Marketing automation is often called email marketing, but it extends much further than this. It embraces all efficiencies that you can set up on the internet, and particularly your website and blog, plus your marketing automation platform, such as Pardot or Salesforce Marketing Cloud.

When you connect your marketing automation platform with your customer relationship management software, such as Salesforce CRM, you are well on your way to become an marketing automation power center. Contact us to help set you up with marketing automation.

Our Top Reasons Why Pardot. Which You Fancy?

January 20, 2020 By ASTRID VAN DORST

Pardot marketing automation software

7 reasons why we choose Salesforce Marketing Cloud Account Engagement aka Pardot as B2B marketing automation platform to our clients.

Filed Under: Pardot MC Account Engagement Tagged With: Marketing Automation, Salesforce Pardot

What’s New in Pardot Spring 19 – that you should know about

February 12, 2019 By ASTRID VAN DORST

What is New in Pardot Spring 19 Release

My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]

Filed Under: IT, Pardot MC Account Engagement Tagged With: Marketing Automation, Salesforce Pardot, Salesforce Release Notes, Salesforce Sales Cloud

Marketing Cloud Personalisation Recommendation Engines

January 29, 2019 By ASTRID VAN DORST

Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]

Filed Under: IT, Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Artificial Intelligence, Marketing Automation

5 Steps to Designing an Effective Marketing Automation Team

December 10, 2018 By ASTRID VAN DORST 1 Comment

How to Create an Effective Marketing Automation Team, by CloudAnalysts.com

It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot*. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]

Filed Under: Marketing Cloud Salesforce, Pardot MC Account Engagement Tagged With: Digital Marketing, Marketing Automation, Salesforce Pardot

Salesforce Google Analytics Integration (Marketing Cloud – GA 360)

March 5, 2018 By Jimson Lee

Jimson Lee on Integrating Google Analytics 360, Salesforce and Marketing Cloud

>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees.  Unfortunately, Mother Nature did not cooperate with a snow storm that day!  We did, however, have […]

Filed Under: IT, Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Analytics, Digital Marketing, Marketing Automation

Joint London Pardot & Salesforce Marketing Cloud User Group Meetup

February 4, 2018 By ASTRID VAN DORST

Our latest meet-up will be on TUESDAY FEBRUARY 27, 2018 at 6pm. The event will be held at Zoople (ZPG Plc) @ The Cooperage, 5 Copper Row in London. (It’s a 12 minute walk from either London Bridge Tube station, or Tower Hill Tube station) Note: this is not on our traditional Thursday night! Many thanks to Third […]

Filed Under: IT, Marketing Cloud Salesforce, Pardot MC Account Engagement, VIP Events & Salesforce User Groups Tagged With: Marketing Automation, Salesforce Pardot

GDPR and Salesforce Marketing Cloud – January Meetup

February 4, 2018 By Jimson Lee

GDPR and Salesforce Marketing Cloud  >> Click here for all the past meetup videos I want to thank Stephan Chandler-Garcia for speaking last night at our London Salesforce Marketing User Group Meetup. The topics of GDPR, EU Data Protection Directive, Data Protection Act, and the Privacy & Electronic Communications Regulations doesn’t get old, especially when […]

Filed Under: VIP Events & Salesforce User Groups Tagged With: Data Protection, Marketing Automation

GDPR Compliance Process – Checklist for Companies

January 24, 2018 By ASTRID VAN DORST

gdpr compliance process checklist

The General Data Protection Regulation (GDPR). It’s the EU’s – UK’s new landmark privacy law will take effect on May 25, 2018. That’s around the corner. Have you started yet? If not, get quickly up to speed with this GDPR Compliance Process – Checklist for companies.   GDPR Compliance Process in 5 “easy” Steps: What […]

Filed Under: IT, Salesforce Marketing Tagged With: Data Protection, Marketing Automation

Intelligent Marketing, the Future of Salesforce Marketing Cloud

November 22, 2017 By ASTRID VAN DORST

intelligent marketing

INTELLIGENT MARKETING Two major development announced that forge more intelligent marketing: A. In the Dreamforce keynote a year ago, Salesforce announced that Google & Salesforce will start to work better together. Specifically, the paid-version of Google Analytics 360 Platform will integrate with Salesforce Sales Cloud and Salesforce Marketing Cloud. Plus, Gmail and Salesforce will be […]

Filed Under: IT, Marketing Cloud Salesforce Tagged With: Marketing Automation

Save on Advertising: Don’t Retarget who’s in your CRM with Salesforce Marketing Cloud Advertising Studio

October 30, 2017 By Jimson Lee

Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways.  For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]

Filed Under: Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Marketing Automation, Social Media Marketing

Salesforce Marketing Cloud: 10 Things You Need to Know

October 12, 2017 By Jimson Lee

Salesforce Marketing Cloud: 10 Things You Need to Know > Click here for all the past meetup videos The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9.  Thanks to Mike Mallia of Co-op’s Digital Innovation for the venue.  The event was sponsored by Paul Harvie […]

Filed Under: Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Marketing Automation

Salesforce Marketing Cloud’s Guide Template Language for Dynamic Email Personalisation

September 18, 2017 By Jimson Lee

Salesforce Marketing Cloud’s Guide Template Language (GTL) makes advanced, dynamic email customisation possible. One great way to use GTL is when you’re getting a json request, the individual values in that json payload can be used to customise your emails. If you’re still with me, read on. >> Click here for Past Meetup Videos >> Click […]

Filed Under: Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Marketing Automation

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