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Marketing Sales

7 Reasons Why Pardot. Which You Fancy?

Over the years, we have compared Pardot with other marketing automation software packages. While all developed over time, our reasons why Pardot remained the same, and we still favour Pardot for mid-sized and larger B2B companies. And not just only B2B’s. We have also implemented Pardot in B2C companies. And in a variety of learning […]

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IT Marketing

What’s New in Pardot Spring 19 – that you should know about

My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]

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IT Marketing VIP Events & Salesforce User Groups

Marketing Cloud Personalisation Recommendation Engines

Use Marketing Cloud Personalisation Recommendation Engines to Improve Your Customer Relationships and Boost Sales Customer service is the key to success in a business as a client will make their decisions based on how they feel like they’re treated. It is important to not just be friendly, but to also show and suggest solutions. This […]

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Marketing

5 Steps to Designing an Effective Marketing Automation Team

It’s an exciting time when a company first opens the package of a marketing automation platform such as Pardot. With it, amazing digital marketing campaigns and lead nurturing efficiencies are now possible. Both Sales and Marketing exec’s are having very high hopes and the dream of reaching customers in a whole new way, begins. But, […]

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IT VIP Events & Salesforce User Groups

Salesforce Google Analytics Integration (Marketing Cloud – GA 360)

>> Salesforce Google Analytics Integration – part 2 below >> Click here for all the past meetup videos Our 2nd Joint London Pardot & Salesforce Marketing Cloud User Group Meetup on as a huge success with well over 150 registered attendees.  Unfortunately, Mother Nature did not cooperate with a snow storm that day!  We did, however, have […]

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IT Marketing VIP Events & Salesforce User Groups

Joint London Pardot & Salesforce Marketing Cloud User Group Meetup

Our latest meet-up will be on TUESDAY FEBRUARY 27, 2018 at 6pm. The event will be held at Zoople (ZPG Plc) @ The Cooperage, 5 Copper Row in London. (It’s a 12 minute walk from either London Bridge Tube station, or Tower Hill Tube station) Note: this is not on our traditional Thursday night! Many thanks to Third […]

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VIP Events & Salesforce User Groups

GDPR and Salesforce Marketing Cloud – January Meetup

GDPR and Salesforce Marketing Cloud  >> Click here for all the past meetup videos I want to thank Stephan Chandler-Garcia for speaking last night at our London Salesforce Marketing User Group Meetup. The topics of GDPR, EU Data Protection Directive, Data Protection Act, and the Privacy & Electronic Communications Regulations doesn’t get old, especially when […]

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IT Marketing

GDPR Compliance Process – Checklist for Companies

The General Data Protection Regulation (GDPR). It’s the EU’s – UK’s new landmark privacy law will take effect on May 25, 2018. That’s around the corner. Have you started yet? If not, get quickly up to speed with this GDPR Compliance Process – Checklist for companies.   GDPR Compliance Process in 5 “easy” Steps: What […]

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IT

Intelligent Marketing, the Future of Salesforce Marketing Cloud

INTELLIGENT MARKETING Two major development announced that forge more intelligent marketing: A. In the Dreamforce keynote a year ago, Salesforce announced that Google & Salesforce will start to work better together. Specifically, the paid-version of Google Analytics 360 Platform will integrate with Salesforce Sales Cloud and Salesforce Marketing Cloud. Plus, Gmail and Salesforce will be […]

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VIP Events & Salesforce User Groups

Start Saving on Advertising: Don’t Retarget People already in your CRM with Salesforce Marketing Cloud Advertising Studio

Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways.  For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]

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VIP Events & Salesforce User Groups

Salesforce Marketing Cloud: 10 Things You Need to Know

Salesforce Marketing Cloud: 10 Things You Need to Know > Click here for all the past meetup videos The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9.  Thanks to Mike Mallia of Co-op’s Digital Innovation for the venue.  The event was sponsored by Paul Harvie […]

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VIP Events & Salesforce User Groups

Salesforce Marketing Cloud’s Guide Template Language for Dynamic Email Personalisation

Salesforce Marketing Cloud’s Guide Template Language (GTL) makes advanced, dynamic email customisation possible. One great way to use GTL is when you’re getting a json request, the individual values in that json payload can be used to customise your emails. If you’re still with me, read on. >> Click here for Past Meetup Videos >> Click […]