What is mobile marketing?
Answer: Mobile marketing is digital marketing, intended for delivery to smart phones and tablets. It is an increasingly important module within the overall umbrella of digital marketing. While today, smart phones and tablets represent the majority of the marketing opportunity, other personal mobile devices, like smart watches, will take on increasingly importance in the overall mobile marketing strategy.
Mobile marketing has a unique set of characteristics: it must contain extremely short snippets of information. As it benefits from the immediacy of a phone, it is most functional when it spurs the recipient onto immediate action, or offering an on-location benefit. Think of receiving a coupon code for a 5% discount when walking into a store in which you have a loyalty card…. Mobile marketing can be effective but is an advanced marketing technique.
Marketing automation platforms such as Salesforce Marketing Cloud are set up to handle ‘push notifications’ as such marketing messages are often called.
A much simpler form of this kind of marketing is to redesign your website and blog to be mobile responsive. This will have a huge beneficial impact on site usage, reducing bounce rates, and enhancing clickthrough rates and site conversions.
Big block retailers start working on ways to create online holiday sales in July/August. If your company hasn’t put a holiday revenue-driving campaign in place just yet, do it now. Mid-October is not too late for the agile to cream off some opportunities that the season pertains using online marketing and eCommerce techniques. We’ll help […]
It’s 2012. The rapidly growing media tablet market is still at its infancy, and early adopters are developing the way they are using their new devices. It would be nice to get insights on daily usage of media tablets, so we can understand how business must seize the new opportunities they entail. To understand how […]
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