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Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management

August 26, 2020 By ASTRID VAN DORST

Gartner-names-Salesforce-Pardot-leader-in-lead-management-Aug2020

It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management! ” class=”wp-image-10136″/> The Gartner Magic Quadrant on Lead Management Gartner on Salesforce & Pardot Here are some highlights of the report analysis and findings: Salesforce is a Leader in this […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot

Terminus + Pardot ABM : a Superior Solution

August 14, 2020 By ASTRID VAN DORST

Terminus - Pardot ABM Integration

What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]

Filed Under: Pardot Marketing Cloud Account Engagement, Sales Tagged With: Salesforce Pardot

Highlights Salesforce Release Notes Summer 20 – Starting with Pardot

June 3, 2020 By ASTRID VAN DORST

My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]

Filed Under: IT, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot, Salesforce Release Notes

CloudAnalysts officially Salesforce ABM Accredited Partner

May 11, 2020 By ASTRID VAN DORST

Official Salesforce ABM accredited

Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement, Press Tagged With: Salesforce Pardot

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

January 21, 2020 By ASTRID VAN DORST

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot

Our Top Reasons Why Pardot. Which You Fancy?

January 20, 2020 By ASTRID VAN DORST

Pardot marketing automation software

7 reasons why we choose Salesforce Marketing Cloud Account Engagement aka Pardot as B2B marketing automation platform to our clients.

Filed Under: Pardot Marketing Cloud Account Engagement Tagged With: Marketing Automation, Salesforce Pardot

CloudAnalysts in Top 50 Global Thought- Leaders on Cloud Computing

January 15, 2020 By ASTRID VAN DORST

Top 50 Global Thought leaders on CloudComputing - CloudAnalysts is featured!

We like to celebrate with our readers! We’re again chosen to be in the Top 50 Global Thought Leaders on Cloud Computing (January 2020) by Thinkers360. “It’s an honour to be recognised as such,” says CloudAnalysts’ CEO Astrid van Dorst. “Of course, this comes with a responsibility. We must continue to formulate new insights and […]

Filed Under: IT Tagged With: Salesforce Pardot

Clean Data for Best Marketing Automation with Pardot

May 2, 2019 By ASTRID VAN DORST

Clean Data for Best Marketing Automation - Pardot User Group London

Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]

Filed Under: Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Salesforce Pardot

4 Easy Steps to Align Sales with Marketing to Boost Revenue

April 8, 2019 By ASTRID VAN DORST 1 Comment

4 easy steps to align sales - marketing

This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as  53% of sales professionals are not pleased with […]

Filed Under: IT, Marketing, Pardot Marketing Cloud Account Engagement, Sales Tagged With: CRM, Salesforce Pardot, Salesforce Sales Cloud

What’s New in Pardot Spring 19 – that you should know about

February 12, 2019 By ASTRID VAN DORST

What is New in Pardot Spring 19 Release

My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]

Filed Under: IT, Marketing, Pardot Marketing Cloud Account Engagement Tagged With: Marketing Automation, Salesforce Pardot, Salesforce Release Notes, Salesforce Sales Cloud

Salesforce Spring 19 Release Updates – Tips

February 6, 2019 By ASTRID VAN DORST

Salesforce Spring 19 Release Favourites & Tips

Salesforce Spring 19 Release has some very exciting new updates, and I’d like to share my favourite tips with you. NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce Release Notes Summer 20 -Starting with Pardot :: There are MANY new updates again in this ’19 release. So take it in strides; don’t digest them all at […]

Filed Under: IT Tagged With: Analytics, Salesforce Marketing Cloud, Salesforce Pardot, Salesforce Release Notes, Salesforce Sales Cloud, Salesforce Service Cloud

Guide to Salesforce and its Community Events in 2019

January 8, 2019 By ASTRID VAN DORST

Is there such a thing as a Complete Guide to Salesforce and Salesforce Community Events in 2019?  New events popping up all the time. That’s why I’ll update this post throughout the year. You can now plan for attending for many events today. There are a few different kind of Salesforce events, many are annually […]

Filed Under: IT, Marketing, Sales, Service, VIP Events & Salesforce User Groups Tagged With: Salesforce Community Cloud, Salesforce Marketing Cloud, Salesforce Pardot, Salesforce Sales Cloud, Salesforce Service Cloud

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