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Salesforce Pardot for Lead Management: “A Leader” says Gartner

February 10, 2023 By ASTRID VAN DORST

Salesforce Pardot for Lead Management

Gartner positions Salesforce Marketing Cloud Account Engagement (Pardot) as a leader on its Magic Quadrant for B2B Marketing. That’s 5 years in a row. This year (9/2022), the industry research firm rated Pardot as the leader with the greatest completion of vision. This is why companies in the mid-market and large enterprises in a variety […]

Filed Under: Pardot MC Account Engagement Tagged With: Salesforce Pardot

Contact form spam protection in Pardot – 10+ ways to prevent form spam

July 27, 2022 By ASTRID VAN DORST Leave a Comment

Contact form spam protection in Salesforce Marketing Cloud Account Engagement Pardot by CloudAnalysts.com

10 methods of CONTACT FORM SPAM PROTECTION for Pardot | Salesforce Marketing Cloud Account Engagement. Pick the ones that suits you!

Filed Under: Pardot MC Account Engagement Tagged With: Salesforce Pardot

What is Agile Meaning for Marketing?

March 28, 2021 By ASTRID VAN DORST

what is marketing agile meaning for your company

The world of digital marketing is changing so fast. From Google updates, to new social platforms, to bots, Artificial Intelligence and IoT. Traditional marketing is not set up for fast responsiveness to change. Nor structured around customers.   What about your company? Can you respond real-time to your digital data analytics yet? Are you becoming […]

Filed Under: Salesforce Marketing Tagged With: Salesforce Pardot

Account-based marketing (Terminus + Pardot)

August 14, 2020 By ASTRID VAN DORST

Terminus - Pardot ABM Integration

What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]

Filed Under: Pardot MC Account Engagement, Sales Tagged With: Salesforce Pardot

Highlights Salesforce Release Notes Summer 20 – Starting with Pardot

June 3, 2020 By ASTRID VAN DORST

My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]

Filed Under: IT, Pardot MC Account Engagement Tagged With: Salesforce Pardot, Salesforce Release Notes

CloudAnalysts officially Salesforce ABM Accredited Partner

May 11, 2020 By ASTRID VAN DORST

Official Salesforce ABM accredited

Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]

Filed Under: Pardot MC Account Engagement, Press Tagged With: Salesforce Pardot

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

January 21, 2020 By ASTRID VAN DORST

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]

Filed Under: Pardot MC Account Engagement Tagged With: Salesforce Pardot

Our Top Reasons Why Pardot. Which You Fancy?

January 20, 2020 By ASTRID VAN DORST

Pardot marketing automation software

7 reasons why we choose Salesforce Marketing Cloud Account Engagement aka Pardot as B2B marketing automation platform to our clients.

Filed Under: Pardot MC Account Engagement Tagged With: Marketing Automation, Salesforce Pardot

CloudAnalysts in Top 50 Global Thought- Leaders on Cloud Computing

January 15, 2020 By ASTRID VAN DORST

Top 50 Global Thought leaders on CloudComputing - CloudAnalysts is featured!

We like to celebrate with our readers! We’re again chosen to be in the Top 50 Global Thought Leaders on Cloud Computing (January 2020) by Thinkers360. “It’s an honour to be recognised as such,” says CloudAnalysts’ CEO Astrid van Dorst. “Of course, this comes with a responsibility. We must continue to formulate new insights and […]

Filed Under: IT, Pardot MC Account Engagement Tagged With: Salesforce Pardot

Clean Data for Best Marketing Automation with Pardot

May 2, 2019 By ASTRID VAN DORST

Clean Data for Best Marketing Automation - Pardot User Group London

Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]

Filed Under: Pardot MC Account Engagement Tagged With: Salesforce Pardot

4 Easy Steps to Align Sales with Marketing to Boost Revenue

April 8, 2019 By ASTRID VAN DORST 1 Comment

4 easy steps to align sales - marketing

This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as  53% of sales professionals are not pleased with […]

Filed Under: IT, Pardot MC Account Engagement, Sales Tagged With: CRM, Salesforce Pardot, Salesforce Sales Cloud

What’s New in Pardot Spring 19 – that you should know about

February 12, 2019 By ASTRID VAN DORST

What is New in Pardot Spring 19 Release

My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]

Filed Under: IT, Pardot MC Account Engagement Tagged With: Marketing Automation, Salesforce Pardot, Salesforce Release Notes, Salesforce Sales Cloud

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