Categories
Marketing

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management

It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management! Gartner on Salesforce & Pardot Here are some highlights of the report analysis and findings: Salesforce is a Leader in this Magic Quadrant. Its Pardot product focuses on aligning marketing […]

Categories
Sales

Terminus – Pardot ABM Integration: Definitely a Superior Solution

What happens when you combine customer data from different sources? You create powerful segments, improve attribution analytics, enable real-time engagement-driven alerts. With the new Terminus – Pardot ABM Integration, you can now do just that to create superior account-based marketing. Brilliant. Introductions For those who are unfamiliar with these two platforms: Terminus is the leading […]

Categories
IT

Highlights Salesforce Release Notes Summer 20 – Starting with Pardot

My team at CloudAnalysts had fun again reviewing and creating this Highlights of Salesforce Summer ’20 Release Notes for you. There’s really interesting progress in the Salesforce Pardot world. And of course, lots of new features across all clouds. While still in preview-state, we’d like to share them with you here, so you can prepare […]

Categories
Marketing Press

CloudAnalysts officially Salesforce ABM Accredited Partner

Very pleased to announced that CloudAnalysts, pioneer in Salesforce Marketing, obtained status as Salesforce ABM accredited partner today. ABM, short for Account Based Marketing is a strategy by which B2B marketeers can gain significantly better results than by regular inbound marketing. CloudAnalysts was invited in its worldwide first cohort to take the accreditation course by […]

Categories
Marketing

Why Salesforce Pardot Connected Campaigns are ‘a Blessing’

OK. Maybe ‘a blessing’ is a bit strong. but Salesforce Pardot Connected Campaigns are definitely a fundamental answer to many Pardot marketeers’ requests to Salesforce. Why? Configuring Connected Campaigns in Salesforce and Pardot unlocks key marketing reporting benefits. Most importantly: Ability to get a more complete Marketing Campaign Attribution. Pardot KPIs, Form Conversions, etc. – […]

Categories
Marketing Sales

7 Reasons Why Pardot. Which You Fancy?

Over the years, we have compared Pardot with other marketing automation software packages. While all developed over time, our reasons why Pardot remained the same, and we still favour Pardot for mid-sized and larger B2B companies. And not just only B2B’s. We have also implemented Pardot in B2C companies. And in a variety of learning […]

Categories
IT

CloudAnalysts in Top 50 Global Thought- Leaders on Cloud Computing

We like to celebrate with our readers! We’re again chosen to be in the Top 50 Global Thought Leaders on Cloud Computing (January 2020) by Thinkers360. “It’s an honour to be recognised as such,” says CloudAnalysts’ CEO Astrid van Dorst. “Of course, this comes with a responsibility. We must continue to formulate new insights and […]

Categories
Marketing

Clean Data for Best Marketing Automation with Pardot

Or… “How Clean Data (… aka database cleaning) improves User adoption, eases Implementation, and allows Marketeers to realise the Best Marketing Automation with Pardot. ” Importance of Clean Data Last April, the London Pardot User Group* invited Astrid and myself to be the lead experts and hosts for a panel discussion on this very important […]

Categories
IT Marketing Sales

4 Easy Steps to Align Sales with Marketing to Boost Revenue

This article on the 4 Easy Steps to Align Sales – Marketing addresses an important issue. If you see a tug of war between the Sales vs Marketing teams in your organisation, know that you are not alone! In fact, it’s all too common: as much as  53% of sales professionals are not pleased with […]

Categories
IT Marketing

What’s New in Pardot Spring 19 – that you should know about

My popular story “7 Reasons why Pardot“, just got a few new reasons added! In this article, let me take you through what’s new and exciting in the Pardot Spring 19 Release – and show you how Pardot is becoming the online marketing performance tool of choice. :: NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce […]

Categories
IT

Salesforce Spring 19 Release Updates – Tips

Salesforce Spring 19 Release has some very exciting new updates, and I’d like to share my favourite tips with you. NEWSFLASH :: LATEST RELEASE NOTES: Highlights Salesforce Release Notes Summer 20 -Starting with Pardot :: There are MANY new updates again in this ’19 release. So take it in strides; don’t digest them all at […]

Categories
IT Marketing Sales Service VIP Events & Salesforce User Groups

Guide to Salesforce and its Community Events in 2019

Is there such a thing as a Complete Guide to Salesforce and Salesforce Community Events in 2019?  New events popping up all the time. That’s why I’ll update this post throughout the year. You can now plan for attending for many events today. There are a few different kind of Salesforce events, many are annually […]